State-of-the-Art Parking Space Sensors Installed Throughout Pentagon Row Parking Facility

Sensors And Accompanying App Provide Convenience And Sustainability By Guiding Drivers To Open Parking Spaces

ARLINGTON, Va. — (BUSINESS WIRE) — September 24, 2014 — With the installation of 1,946 parking space sensors, Pentagon Row now boasts one of the nation’s most advanced, customer-friendly, and sustainable parking facilities. The sensors, which are located in each of the facility’s parking spaces, record whether a space is occupied, forwarding that information to illuminated signs and the Pentagon Row mobile parking app which direct parkers to the closest available spaces to their final shopping destination. By eliminating the need for drivers to circle the parking garage searching for a space, Pentagon Row’s sensor system provides a more convenient and greener parking experience. Pentagon Row is owned by Federal Realty Investment Trust.

“We are proud to host one of the first parking facilities in the nation to offer such a comprehensive space sensor system,” said Robin McBride Zeigler, Vice President, Mid-Atlantic Region Chief Operating Officer for Federal Realty Investment Trust. “No longer do drivers have to circle the parking facility looking for an open space. Visitors are guided directly to open parking and can get in and out of parking areas more quickly and conveniently than ever before.”

Pentagon Row’s parking sensors send live parking information to the Pentagon Row mobile parking app, providing unprecedented convenience to shoppers by guiding them directly to open spaces, dramatically improving the overall shopping experience. In addition to saving shoppers valuable time, the sensors also promote sustainability by reducing exhaust emissions from circling vehicles.

The Pentagon Row Parking sensor package is unique because it combines two distinct solutions developed by different technology providers, Frogparking and INDECT Parking Guidance Systems. The package includes 278 ground-based solar-powered Frogparking sensors, and 968 mounted INDECT sensors. The combination of sensors and Frogparking’s clever parking management software provides intuitive and recognizable guidance to unoccupied spaces to users, through the use of the mobile parking app. The Pentagon Row Parking sensor package was developed and installed by Sentry Control Systems.

“We were able to create a unique package of ground-based and mounted sensors to provide effective coverage throughout Pentagon Row, in both covered and open parking areas,” said Blair Taylor, Vice President of Business Development, Southeast Region for Sentry Control Systems. “Being able to use different solutions in different parts of the facility makes the sensor package much more effective.”

Pentagon Row’s mobile parking app also provides up-to-the-minute parking rate information and shows the location of available free parking. Drivers who forget where they parked can even use it to locate their vehicles, using the ‘find my car’ feature. The free Pentagon Row app is available in the iTunes app store and Google Play.

About Federal Realty
Federal Realty Investment Trust is an equity real estate investment trust specializing in the ownership, management, development, and redevelopment of high quality retail assets. Federal Realty's portfolio (excluding joint venture properties) contains approximately 20 million square feet located primarily in strategically selected metropolitan markets in the Northeast, Mid-Atlantic, and California. In addition, the Trust has an ownership interest in approximately 1.0 million square feet of retail space through a joint venture in which the Trust has a 30% interest. Our operating portfolio (excluding joint venture properties) was 95.3% leased to national, regional, and local retailers as of June 30, 2014, with no single tenant accounting for more than approximately 3.2% of annualized base rent. Federal Realty has paid quarterly dividends to its shareholders continuously since its founding in 1962, and has increased its dividend rate for 47 consecutive years, the longest record in the REIT industry. Federal Realty is an S&P MidCap 400 company and its shares are traded on the NYSE under the symbol FRT.

About Sentry Systems
Sentry Control Systems is a national provider of parking solutions and technology. Sentry has 25+years of experience providing a consultative approach to a wide range of environments: entertainment, retail, office buildings, municipalities, mixed-use, universities, and more. Sentry provides solutions for, but not limited to: occupancy sensors, enforcement software, permit management systems, mobile apps, and software tools for parking analytics (Frogparking), parking guidance (INDECT), multi-space meters, parking access & revenue control (PARCS), cloud-based validations, enforcement, License Plate Recognition, and more.

For more information about Sentry Control Systems, please visit or contact Whitney Taylor at (818) 381-5328.


Smith Phillips
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