"With its drag-and-drop interface, configurable architecture and multichannel set of local marketing tools, CampaignDrive is setting the standard in local marketing automation. And with the release of Version 4, we're raising the bar even higher," said Kevin Groome, President and CEO of Pica9.
New features include a fully responsive platform interface, multi-tier approval center, and HTML5 web banner module.
Other platform enhancements include a new reporting dashboard, a more flexible system of user-roles and permissions, and an InDesign Import option. "Admins can now import art files directly into their CampaignDrive system, making template composition and content management a matter of minutes—a process which used to take hours, even days," said Matt Douglas, Senior Product Manager at Pica9.
"Our latest tool-set takes the guess-work out of implementation, allows for more scalability, and will increase user-adoption. Already, we've seen our client's adoption rates soaring, as much as 150% in a single month!" said Kevin Groome.
Pica9 is a leading provider of powerful, yet simple-to-use marketing automation systems for major brands with distributed marketing networks. The CampaignDrive® platform improves brand integrity and accelerates time-to-market while decreasing production costs up to 90%. Learn more at www.pica9.com.
CONTACT: Catherine Davis, 914-908-4540
SOURCE Pica9, Inc.