Castrol and The CSI Group Create 3D Brand Experience at 2014 SEMA Show

BP Lubricants USA/Castrol and The CSI Group join forces to create a brand activation experience at the 2014 SEMA Show in Las Vegas, Nevada.

PARAMUS, N.J., Nov. 7, 2014 — (PRNewswire) —  Castrol created buzz around their newest technologies and latest consumer product launches at this year's SEMA Show: Castrol GTX Magnatec with intelligent clinging molecules that protect engines from the start, Castrol EDGE synthetic motor oil with titanium technology, and the newly improved Castrol GTX High Mileage for vehicles with over 75,000 miles.

Projection Mapping on Audi RS7

VP and Executive Producer, Rich Cannava and his team created an engaging 3D projection mapping experience for the 2014 SEMA Show. The CSI Group utilized Cinema 4D, Adobe After Effects and D3 Designer to create a brand experience projected directly onto a sleek white Audi RS7. Unlike traditional projection mapping experiences, this unique execution told Castrol's brand story, while incorporating moments of visual excitement, all set to a powerful backdrop of music and sound.

The CSI Group also integrated into the exhibit the RealFiction Dreamoc HD3, a 3-sided holographic display, which showcases 3D product stories. These displays, along with custom 3D video content, showcased Castrol products suspended in mid-air, inside a glass prism and communicated brand imagery along with product features and benefits.

"With these experiences, our goal was to utilize 3D projection mapping and holographic technologies to tell a brand story in a fascinating way," Cannava said. "We will define Castrol's new technology claims, and draw foot traffic into the booth. A lot of planning and production time went into mastering these experiences and we're thrilled with the outcome."

To view behind-the-scenes photos of Castrol's SEMA exhibit, visit The CSI Group blog.

The CSI Group representatives at SEMA to oversee the production included Rich Cannava VP, Executive Producer; Kenny Eicher, VP, Executive Creative Director; and Kathy Marrazzo, Director, Account Services.

About the SEMA Show:

The Specialty Equipment Market Association consists of manufacturers, retailers, distributors, race teams and more. The annual Las Vegas SEMA Show is the premier automotive trade event attended by over 60,000 auto enthusiasts and buyers from around the globe.

About The CSI Group:

The CSI Group is a creative and digital technology agency located in Paramus, NJ and has been providing Fortune 500 Companies with creative brand experiences for over 20 years.

Kathy Marrazzo
The CSI Group
Email Contact
201-587-1400 x291

Photo - http://photos.prnewswire.com/prnh/20141106/157200

SOURCE The CSI Group

Contact:
The CSI Group
Web: http://www.thecsigroup.com




Review Article Be the first to review this article
Airbus

Harris

Featured Video
Jobs
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Urban Designer - Urban Design/Planning for SERA Architects, Inc at Portland, OR
Upcoming Events
Geospatial World Forum 2018 at Hyderabad International Convention Centre Hyderabad India - Jan 16 - 19, 2018
2018 Annual Convention of Virginia Association of Surveyors at 24 S. Market St Staunton VA - Jan 18 - 20, 2018
ArcGIS: Introduction at Environmental and Natural Resource Building 14 College Farm Rd New Brunswick NJ - Feb 1 - 22, 2018
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
Teledyne Optech
University of Denver GIS Masters Degree Online
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise