The Shazam-like app uses proprietary shoppable video technology that gives movie fans easy access to the products and locations from the films they love.NEW YORK, Dec. 4, 2014 — (PRNewswire) — TheTake, a technology start-up that allows consumers to identify and purchase products and locations featured in movies, today announces the release of their native iPhone app, currently featured as a "Best New App" by Apple. Here is a video that further explains how TheTake works.
What CEO Tyler Cooper calls "Shazam for movies," TheTake app uses automatic content recognition to identify a film within seconds, then displays the specific scene of interest on a user's mobile device. From there, users can tap to identify and shop all of the products in the scene. The app also offers suggestions for comparable products at different price points.
Says Cooper, "As a film buff, I can't describe how excited I am to get our app out to fellow movie fans. It is a fun, beautiful and engaging experience that brings movies to life."
Users can create a profile, and save "favorites" such as movie restaurant locations, products and destinations. They can browse and filter by men's fashion, women's fashion, cars, restaurants and more, and share their finds via social media.
"I think one of the coolest features is the interactive movie map." Says Cooper, "When you open the map, it instantly shows you what filming locations are in your neighborhood. I'm constantly checking it wherever I go."
The company raised $2.25 Million in a Series Seed round led by Halic, LLC. Notable participants include Demarest Films, a financing and production company whose recent movies include A Most Wanted Man and Sin City: A Dame to Kill For, and former NBC Entertainment Co-Chairman and current Electus Chairman Ben Silverman, among others. The funds were used to rapidly expand its database of movies, refine its shoppable video API, expand the New York-based team, and release the mobile app.
TheTake currently has a database of 110 films, with additional new and classic films being added at a rate of 10 per week.
"I'm thrilled to get our app out to the millions of fellow movie fans around the world. The clothing and locations on screen have inspired us for years and are finally accessible via our easy to use, elegantly designed app." Says Cooper, "The team did a great job with this and we're ecstatic about the launch."
About TheTake: Founded in 2013 by Columbia Business and Engineering School students, TheTake enables users to identify products and locations seen on the silver screen. The mobile application uses automatic content recognition (ACR) to instantly sync with a film and display the products seen on screen at that moment. The website is a destination for browsing, shopping and discussing products and locations from movies. The company recently won "Crowd Favorite" at LAUNCH Festival 2014. Visit TheTake on the web at www.thetake.com.
About CEO and Founder, Tyler Cooper: Prior to founding TheTake, Tyler Cooper, Chief Executive Officer, spent 7 years at MGM Studios where he ran the NYC-based cable sales office and managed partnerships with MTV, Bravo, Oxygen, History, and numerous other networks.
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