Innovative technology, family-friendly gameplay and world-class licensed properties highlight Spin Master's 2015 line-upNEW YORK, Feb. 15, 2015 — (PRNewswire) — Spin Master Ltd., a global leader and one of the top five U.S. toy manufacturers*, has unveiled its full roster of 2015 toy and entertainment offerings at the 114th American International Toy Fair in New York City.
In its 20th year of innovating fun, Spin Master's 2015 portfolio pushes the boundaries of play even further through new launches, exciting additions to many of its most beloved brands, breakthrough technological advances with new robotics and Toys to Life offerings and the announcement of some dynamic new licensing partnerships.
"As pioneers of play, we are known for our passion, creativity and innovation and we can't wait to share our newest additions with consumers and industry colleagues," says Krista DiBerardino, Spin Master's Chief Marketing Officer.
This formula is already resulting in an award-winning line-up. The best-selling Zoomer Dino was awarded two 2015 Toy of the Year (TOTY) awards from the Toy Industry Association, including the coveted Toy of the Year award and the Best Boy Toy. In total, Spin Master received seven nominations this year.
Zoomer Dino was also awarded a Toy Award at this year's opening ceremony of Spielwarenmesse, the specialty toy trade show in Nuremberg, Germany.
In addition, Spin Master's Meccanoid G15 KS personal robot from its Meccano brand won the audience award at the Living in Digital Times' Last Gadget Standing Showdown at the 2015 International Consumer Electronics Show in Las Vegas.
Summary of Spin Master's Key Innovations for 2015:
- Spin Master is leading the world in robotics for kids, from its lovable, award-winning Zoomer series of robotic creatures to the game-changing relaunch of the Meccano brand. This year, Spin Master Robotics continues to inspire young and old fusing the latest technology and robotics with the iconic Meccano brand (known as Erector in the U.S.). Meccanoid G15 KS is an advanced yet easy-to-use open source robotic building platform, accessible to builders covering a broad range of ages and skill sets. Meccanoid embodies the core values of Science, Technology, Engineering, and Math (STEM) and empowers children with a tool to learn about coding, robotics and construction.
- Toys are coming to life, great new play patterns are emerging and Spin Master continues to push the boundaries of design, technology and fun with the launch of Sick Bricks. Sick Bricks infuses incredible 3D mobile optical beaming technology, top-tier quality gameplay with the conflict kids love, and collectible toys with great character design, to create a play and entertainment experience unlike any other.
- Pop Stream continues Spin Master's tradition of innovation by combining traditional board game play with technology and entertainment from Universal, 20th Century Fox and Paramount. The result is a totally new way to play pop trivia and relive those much-loved movie experiences together.
Highlights of Spin Master's 2015 portfolio include:
Meccano: For more than 100 years, Meccano has been the construction set of choice for young engineers, inventors and builders. Back in a big way in 2015 with a series of new build kits that will introduce real-world engineering to a new generation of makers. This year is even more exciting with the wildly popular new Meccanoid G15 KS and G15 personal robot maker systems. Both kits are advanced yet easy-to-use, open source Robotic Building platforms, making them accessible to builders with a range of ages and skill sets.
Zoomer: Zoomer Dino was one of the most-talked about toys of 2014 and was awarded two 2015 Toy of the Year (TOTY) awards by the Toy Industry Association, including the coveted Toy of the Year award. In 2015, the Zoomer family is growing with several additions and actions sure to roll, creep and crawl into hearts. Using True Balance Technology™, all Zoomers will stay perfectly balanced as they walk, roam and move, making them a great toy option and a cornerstone of Spin Master's ever-evolving robotics division. Additions for 2015 will include all-new Zoomer Zuppies (your personal puppy), an all new and unique Zoomer Kitty and pint-sized Zoomer Chomplingz Dinos.
Sick Bricks: Sick Bricks is the only video game that lets you mix and match characters to create your own, then instantly beam them into a world of conflict play using collectible figures and exclusive mobile optical beaming technology. The game features more than 70 fun and exciting characters that mix and match to create hundreds of custom characters with exciting new powers. What results is an immersive Toys to Life gameplay experience that allows players to build a combo, unlock sick powers, defeat the goons, and save Sick City.
The Powerpuff Girls: Slated for a 2016 launch, one of the Cartoon Network's most beloved franchises, the Emmy®-winning, The Powerpuff Girls will be featured in an all-new television series with a full licensing program that will roll out across all regions. As the global licensee, Spin Master will be releasing a new series of toys based on the program helping to bring the adventures of Blossom, Bubbles and Buttercup to a new generation of "girl power" fans young and old around the globe.
PAW Patrol: PAW Patrol, a Spin Master entertainment original, is currently the top rated pre-school series on television.** In a global partnership with Nickelodeon, Spin Master will continue to build on PAW Patrol's phenomenal success in 2015 with a wide range of new toys, vehicles, plush and a wide array of consumer goods.
Little Charmers: A new property developed in partnership with Nelvana. Airing on Nickelodeon and Nick Jr., Little Charmers is a fantastical new preschool brand that embodies the magic of friendship in the whimsical land of Charmville and stars Hazel, a fearless and spirited go-getter who is on her way to becoming a full-fledged Charmer. She can often be seen with her two BFFs, Lavender and Posie, flying past Mount Sparklemore and Ogre Valley on their training brooms. These "Charmers-In-Training" embark on spellbinding adventures that always stir up funny debacles and, along the way, learn the value of friendship - no magic required. Look for lovable doll versions of Hazel, Lavender and Posie, coming this fall, all dressed in their signature charming outfits and iconic headbands right from the show.
Pop Stream: It's the ultimate Movie Trivia game experience. Watch hundreds of actual movie clips from 20th Century Fox, Paramount Films and Universal Studios stream on a tablet as two teams go head-to-head in a game of cinema smarts. Pop Stream infuses smart technology to create a social game play experience unlike any other.
SpindoTV: Spin Master's new family-friendly YouTube channel, in partnership with Mondo Media the leading distributor of animation on YouTube, launches February 18th. SpindoTV will feature an exciting mix of more than 100 episodes of original animation and live action shows produced exclusively for YouTube.
*Source: The NPD Group / US Retail Tracking Service / Annual 2013 / Dollar Volume
**Source: Nielsen ratings
About Spin Master Ltd.
A multi-category children's entertainment company, Spin Master has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994 and is recognized as a global leader within the toy industry. Spin Master is best known for award winning, innovative brands including action phenomena Bakugan Battle Brawlers™, Zoomer™, Air Hogs®, and Spin Master Games™ including 2014 Game of the Year, Boom Boom Balloon ™. In 2013 Spin Master acquired the international Meccano™ brand and has re-launched the brand with the iconic Meccanoid G15 KS™, introducing robotics and embracing the global Science, Technology, Engineering and Math (STEM) movement. In 2015 the company expanded its reach within children's media and entertainment, launching SpindoTV, a YouTube channel dedicated to broadcasting Spin Master Entertainment's original television and media properties, including the hit animated preschool series, PAW Patrol™. Spin Master employs over 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico City, Munich, and Milan.
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SOURCE Spin Master Ltd.
|Spin Master Ltd.
American International Toy Fair
Tara Tucker, Vice President, Global Marketing Communications, Spin Master Ltd., 416-768-5295 (mobile)