HSN To Launch 'Modern Princess Collection By Coco Rocha' As Part Of A Marketing Collaboration With Disney For Cinderella

Supermodel Coco Rocha to introduce her First Apparel Line as part of Robust Collection of Cinderella-Inspired Designs Developed Exclusively for HSN

ST. PETERSBURG, Fla., Feb. 17, 2015 — (PRNewswire) — Innovative entertainment and lifestyle retailer HSN announced today that supermodel Coco Rocha will debut her first-ever apparel line Modern Princess Collection by Coco Rocha in March.  The capsule collection, which features some of HSN's top designers and brands across fashion, footwear, jewelry, accessories, home and beauty, is part of a larger assortment of merchandise inspired by Disney's all-new action movie Cinderella

To promote the collection and the film, HSN – through a multifaceted marketing collaboration with Disney – has developed a comprehensive 360 degree marketing campaign that includes a 24-hour live event on March 10 and two additional primetime specials on March 11 and 12.  This unique marketing program is a key component of HSN's entertainment integration strategy, which drives engagement across all of the retailer's shopping platforms, including TV, digital and mobile.

"Storytelling is the foundation of everything we do at HSN and Cinderella is the perfect story to tell through unique brand and product experiences," said Bill Brand, President of HSN.  "We are excited to once again collaborate with Disney and can't wait to introduce the tremendous work of Coco Rocha and our many fantastic designers to customers in March."

Drawing inspiration from the intricate designs and beautiful sets of Cinderella, the Modern Princess Collection by Coco Rocha features fairytale-influenced patterns that capture the essence of today's modern day princess.  Key pieces from the collection include: a Butterfly Print Peplum Skirt with matching Sleeveless Blouse; a Double Diamond Quilted Moto Jacket with Mixed Media Studs; and a Long Sleeve Draped Gown with Embellished Shoulder Detail.

"As a child, I grew up on Disney movies and Cinderella was a huge part of my childhood," said Coco.  "The theme behind the story – that good things happen to those with good hearts – is something I strongly believe in and has shaped my view of the world.  When I was asked to bring my high fashion perspective to the idea of a modern princess, I jumped at the chance to work with HSN on this Disney project.  I'm very proud of this collection and thrilled to bring it to such a wide audience with HSN."

From traditional pastel shades to the baroque styles of a contemporary princess, the entire fashion and accessories collection seamlessly transitions from day to evening, with items such as:

  • contemporary skirts, blouses and jackets by Coco Rocha;
  • statement silhouette handbags by Snob Essentials; 
  • dazzling heels, sandals and other footwear by Donald Pliner and Vince Camuto;
  • fantastical statement jewelry including necklaces, earrings brooches, and hairpins by Heidi Daus, Amedeo and Roberto by RFM;
  • ethereally vintage-inspired dresses skirts and sweaters by Christos Garkinos, and classic princess designs including lady-like pencil skirts, fit & flair dresses and leather jackets by Hal Rubenstein

HSN will bring Cinderella to life in the home with beautiful bedding and home essentials from Madcap Cottage, Anna Griffin and Jeffrey Banks, whose classic toile bedding set features an image taken from the movie as part of its design.

Directed by Kenneth Branagh, the all-new, live action retelling of Cinderella will feature stars Cate Blanchett as the Stepmother, Lily James as Cinderella, Richard Madden as the Prince and Helena Bonham Carter as the Fairy Godmother. The screenplay is by Chris Weitz. The film opens in theaters nationwide on March 13 and is rated PG.

For more information and to shop the collection starting March 2, please visit hsn.com and join in the conversation on Facebook and Twitter.

About Cinderella:
The story of "Cinderella" follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new Stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family.

Soon, she is forced to become their servant, disrespected, covered in ashes and spitefully renamed Cinderella. Yet, despite the cruelty inflicted upon her, Ella will not give in to despair nor despise those who mistreat her, and she continues to remain positive, determined to honor her mother's dying words and to "have courage and be kind."

When Ella meets a dashing stranger in the woods, unaware that he is really the Prince (Richard Madden) and not merely Kit, an apprentice at the palace, she believes she has finally found a kindred soul. It appears her fortunes may be about to change when the King (Derek Jacobi) summons all maidens in the kingdom to attend a royal ball at the palace, raising Ella's hopes of once again encountering the charming Kit. Alas, her Stepmother forbids her to attend and callously destroys her dress.

Meanwhile, the calculating Grand Duke (Stellan Skarsgård) devises a plan to thwart the Prince's hopes of reuniting with Ella and enlists the support of the devious Stepmother. But, as in all good fairy tales, help is at hand. Soon, a kindly beggar woman (Helena Bonham Carter) steps forward and, armed with a pumpkin, a few mice and a magic wand, changes Cinderella's life forever.

A live-action feature inspired by the classic fairy tale, "Cinderella" brings to life the timeless images from Disney's 1950 animated masterpiece as fully-realized characters in a visually-dazzling spectacle for a whole new generation.

Directed by Academy Award® nominee Kenneth Branagh ("Thor," "Hamlet") and starring two-time Academy Award winner Cate Blanchett ("Blue Jasmine," "Elizabeth"), Lily James ("Downton Abbey"), Richard Madden ("Game of Thrones") and Academy Award nominee Helena Bonham Carter ("The King's Speech," "Alice in Wonderland"), "Cinderella" is produced by Simon Kinberg ("X-Men: Days of Future Past," "Elysium"), Allison Shearmur ("The Hunger Games: Mockingjay, Part 1") and David Barron ("Harry Potter and the Deathly Hallows: Part 1") with Tim Lewis ("Edge of Tomorrow") serving as executive producer. The screenplay is by Chris Weitz ("About a Boy," "The Golden Compass").

"Cinderella" will be released through Walt Disney Studios Motion Pictures on March 13, 2015.

About HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit www.HSN.com , or follow @HSN on Facebook and Twitter.

 

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/hsn-to-launch-modern-princess-collection-by-coco-rocha-as-part-of-a-marketing-collaboration-with-disney-for-cinderella-300037061.html

SOURCE HSN

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