Features panel discussions with game publishers and developers about proven monetization strategies
MINNEAPOLIS — (BUSINESS WIRE) — February 26, 2015 — Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, will host and sponsor the Monetization Track at the 2015 Game Developers Conference (GDC) in San Francisco, Calif., on Wednesday, Mar. 4, 2015, beginning at 11:00 a.m. PT in room 2006 West Hall of the Moscone Center. During the Monetization Track, attendees will hear from experienced game industry professionals who are on the front lines of mastering the art of game monetization. The Monetization Track will feature three panel discussions that cover topics, ranging from the evolution of the free-to-play market to proven strategies for increasing conversions and optimizing alternative payments.
“Although game publishers and developers are seeing continued growth across gaming platforms, monetizing the gaming experience and driving players through the purchase cycle remains a key challenge,” said Thomas Peterson, executive vice president and general manager of commerce at Digital River. “During the Monetization Track, game producers will offer tried and true ways to optimize profitability and enhance gamer experiences by mitigating fraud, driving engagement and using multiple business models.”
Digital River experts will moderate panel discussions, featuring gaming industry practitioners and strategists. Panelists will share insights gleaned from supporting varying business models, such as free-to-play, in-game micro transactions, subscriptions, downloads and physical distribution. For a complete list of presenters, please visit Digital River’s Monetization Day web page where representatives from companies such as ArenaNet; GameHouse, a division of RealNetworks; SuperData Research Inc.; Wargaming.net and others are featured.
The Monetization Track is sponsored by Digital River and open to holders of registered 2015 GDC passes. There is no additional fee required to attend. Preferred seating is available on first-come, first-serve basis to attendees who register in advance.
About Digital River, Inc.
Backed by 20 years of e-commerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s multi-tenant, SaaS commerce, payments and marketing services to manage and grow their online businesses. In 2013, Digital River processed more than $30 billion in online transactions, connecting B2B and B2C digital products and cloud service companies as well as branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.
Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
Twitter Tags: #GDC, #MonetizationDay, #DigitalRiver
Click to Tweet: .@DigitalRiverInc to host #MonetizationDay at #GDC; starts at 11AM on 3/4 in West 2006. Pre-register for reserved seating: http://driv.ws/5k
Digital River, Inc.
Maryna Frolova, 952-225-3718
Public Relations and Social Media Manager