The leading cake decorating and baking company joins the creator of the internet's most famous baking show, "Nerdy Nummies," to bring consumers never-before-seen content on YouTube's hottest baking channelWOODRIDGE, Ill., Feb. 27, 2015 — (PRNewswire) — Combine Rosanna Pansino's 3.3 million YouTube subscribers, viral popularity, talent and creativity with Wilton's 85 years of cake decorating expertise and you've got a recipe for success. This tag team promises to deliver new YouTube tutorials that highlight 2015's hottest baking trends, projects, tips and products.
Scheduled to air more than a dozen videos in partnership with Wilton this year, Pansino will pull from her natural creativity and knack for incorporating her fans' favorite video games, anime and TV characters, as well as the insights and advice from the experts at Wilton.
"It's so flattering to know that Wilton is a fan of mine, because I've been a big fan of theirs for a long time," Pansino said. "I use their products when I bake and I can't wait to see what ideas we come up with together."
The unbeatable combination is a natural fit for both Pansino, whose grandmother taught her how to bake and inspired her to teach others, and Wilton, a company that is dedicated to making it easy for everyone to learn decorating. Through education, products and project ideas over 5 million students have learned The Wilton Method of Cake Decorating®.
Rosanna, who is part of Kin Community, a global leader in women's lifestyle content – has more than 600 million lifetime views and she is one of the top viewed monthly female creators on YouTube, with over 40 million views per month.
"We couldn't ask for a more organic partnership between Rosanna's extraordinary talent and Wilton's high-quality products and expertise, and we're looking forward to enabling and sharing the powerful content these brands create together," said CEO of Kin Community Michael Wayne. "We're thrilled to have Ro partner with one of the leading baking brands in the country."
Trend-spotters at Wilton have watched the meteoric rise of this new media sensation through her popular videos, many of which have turned into viral sensations. Rosanna's "Angry Birds" cupcakes, Disney's "Frozen" princess cakes and her famous rainbow cake videos have led to a combined 90 million views.
"Ro is just so fun to watch. She makes decorating look easy," said Eric Erwin, Executive Vice President and CMO of Wilton Brands. "We love her ability to entertain her fans through her personality and unique baking tutorials. We can't wait to see how she'll blend our products with her natural creativity to get people even more excited about decorating sweet treats."
Chosen as one of three YouTube creators to be part of YouTube's award-winning national ad campaign last year, Pansino has graced billboards, subway wraps, magazines and TV commercials.
Rosanna Pansino releases new videos every Tuesday and Saturday. Subscribe here to see her latest videos and to find out what's next from the Rosanna Pansino/Wilton collaboration. Wilton continuously releases new baking and decorating video tutorials on YouTube. Subscribe here to see the latest from Wilton.
About Wilton Enterprises
Wilton Enterprises, founded in 1929, helps consumers in more than 100 countries create, decorate and celebrate by making the memorable and the beautiful fun and easy. Wilton is the global leader in cake decorating and bakeware products, in addition to sweet treat making and party products. Headquartered in Woodridge, Ill., Wilton creates world-class inspiration and creative content, effective instruction and education and innovative products that ensure the consumer's success. More information can be found at www.wilton.com.
About Kin Community
As the global leader in women's lifestyle, Kin Community empowers creators around the world to do what they love. Kin brings together the top lifestyle creators to deliver high-quality, female-focused video content across lifestyle verticals including food, health, beauty, parenting, home and entertainment. Kin reaches women in honest and inspiring ways and fosters new online video talent to produce custom content programs with major brand advertisers. Founded in 2007 and based in Santa Monica, CA, Kin Community is backed by Corus Entertainment, Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico and Emil Capital. More can be found at www.kincommunity.com.
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SOURCE Wilton Enterprises
Desiree Smith, 630-810-2254
Chantelle Siegel, (310) 367-9560