Digital River Integrates with Adobe Experience Manager

Combination empowers marketers to transform digital marketing and media channels into powerful digital storefronts

MINNEAPOLIS — (BUSINESS WIRE) — March 9, 2015Digital River, Inc., a leading global provider of Commerce-as-a-Service solutions, announced that it has integrated its cloud-based Global Commerce platform with Adobe Experience Manager, Adobe’s market-leading digital experience management solution. The combination, which utilizes Adobe’s eCommerce Integration Framework to bring together best-of-breed commerce and content management technologies, is designed to give marketers the ability to easily create and transform digital marketing and media channels into powerful digital storefronts.

Adobe Experience Manager customers can now access Digital River’s Global Commerce platform via the Adobe Marketing Cloud Exchange, an online marketplace that features integrated partner extensions. Digital River has been powering online storefronts since 1994 and today supports thousands of merchants, conducting business in more than 240 countries and territories. Digital River’s commerce solution is built on the company’s Commerce Business Infrastructure, which helps merchants break down barriers to entry and reduce the risks associated with international payment processing, tax and regulatory compliance, fraud, global fulfillment and other complex commerce operations.

“Our partnership with Adobe and the integration between these leading solutions offers companies an immediate opportunity to impact their global online sales,” said Thomas Peterson, executive vice president and general manager of commerce at Digital River. “The new technology combination empowers marketers to create world-class digital shopping experiences across key consumer touch points while accelerating time-to-market and mitigating the risks associated with international commerce.”

According to a recent study commissioned by Digital River and conducted by Forrester Consulting, companies have aggressive expectations for generating revenue from international expansion. Nearly 70 percent of respondents consider international expansion a critical or high priority in the next 12 months. Eighty-two percent of respondents reported that an acceptable timeframe to launch ecommerce in a new country, from funding to revenue generation, is within 12 months. The study included 130 U.S. and U.K. ecommerce decision makers.

When building a global online business, companies selling abroad must contend with unique shopping patterns across regions. “Accessing foreign markets and unlocking the lucrative cross-border commerce opportunity requires the ability to respond to regional shopping behaviors,” said Errol Denger, director of commerce strategy at Adobe. “Adobe experience-driven commerce, together with Digital River, enables brands to address this complexity and improve business results by delivering highly localized, optimized and immersive shopping experiences.”

“Digital commerce is increasingly vital to cost-effectively reaching new markets,” said Gage Short, vice president of technology and alliances from Rauxa, an independent, full-service marketing agency. “We’re excited about the opportunity to offer access to Digital River’s commerce platform through Adobe Experience Manager. Together, we can help merchants add international commerce capabilities to their Web properties and speed time to revenue.”

About Digital River, Inc.
Backed by 20 years of ecommerce experience, Digital River is recognized as a leading global provider of Commerce-as-a-Service solutions. Companies of all sizes rely on Digital River’s cloud-based commerce, payments and marketing services to manage and grow their online businesses. In 2014, Digital River processed more than $35 billion in online transactions, connecting B2B and B2C digital products companies and branded manufacturers with buyers across multiple devices and channels, and nearly every country in the world.

Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, read the Digital River Blog, follow the company on Twitter or call +1 952-253-1234.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Twitter Tags: #ecommerce, #payments, #emarketing, #experiencedrivencommerce, @AdobeMktgCloud, @AdobeWEM, @DigitalRiverInc

Click to Tweet: .@DigitalRiverInc integrates with @AdobeWEM, helping marketers transform digital marketing and media channels into powerful e-storefronts



Contact:

Digital River, Inc.
Maryna Frolova, 952-225-3247
Public Relations and Social Media Manager
Email Contact




Review Article Be the first to review this article
Harris

Featured Video
Jobs
Avionics System Engineer for BAE Systems Intelligence & Security at Arlington, VA
Senior Mechanical Engineer for BAE Systems Intelligence & Security at Arlington, VA
Geospatial Systems Administrator for BAE Systems Intelligence & Security at arnold, MO
Geospatial Analyst - Senior for BAE Systems Intelligence & Security at Springfield, VA
Director of Process Engineering. for Tekni-Plex at Toledo, OH
Sr Mechanical Design Engineer for Medtronic at mounds view, MN
Upcoming Events
ArcGIS: Introduction at Environmental and Natural Resource Building 14 College Farm Rd New Brunswick NJ - Feb 1 - 22, 2018
International LiDAR Mapping Forum at Hyatt Regency 650 15th Street, Denver CO - Feb 5 - 7, 2018
Automated ISR & Battle Management Summit at Mary M. Gates Learning Center Alexandria VA - Feb 13 - 14, 2018
2018 Los Angeles Geospatial Summit at USC Radisson Hotel 3540 S Figueroa St. Los Angeles CA - Feb 23, 2018
Teledyne Optech
Teledyne:
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise