Fresh Approach to Video Brings New Clarity to Business Communications

LONDON, March 26, 2015 — (PRNewswire) —

Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds        

Specialist video producer, London-based Switch Video UK, is offering clients a fresh approach to explaining their business, products, ideas and propositions, using short animated videos that are often less than a minute in length.

The videos combine a storyline, visual metaphors and audio to make complex messages easy to understand and memorable. Suited to a variety of applications - from sales and marketing to internal communications and training - they reduce the amount of time it takes to tell a story and increase information retention by 58%. With a choice of animation styles and 60% guaranteed audience engagement, organisations can feel confident their videos are connecting in the right way with prospects, customers, colleagues or partners.

"There are plenty of people out there who can make videos but we think our approach is genuinely different," explained Switch UK Director, Steve Oggelsby. "Our production values are extremely high and we offer unlimited revisions to make sure clients are always completely satisfied with the final result, as well as providing the opportunity for them to test which call to action works best by producing two alternative options."

Switch videos can also be integrated with CRM and marketing automation platforms such as Salesforce and Eloqua, meaning that personalised video campaigns can be created simply and cost-efficiently.

Switch UK Director, Phil Wood, added: "Scientific studies have shown that if you combine a story with metaphors, and at the same time stimulate the auditory and visual senses, people will remember you. This is why our explainer videos are so effective. It also helps that our in-house scriptwriters, art directors, animators, producers and digital professionals are the best in the business! Together we follow a proven five-stage approach to every project to make sure we always deliver on our promises."

Switch Video UK is the UK division of US-based Switch Marketing & Communications and can reference a track record of creating over 450 videos across 15 countries in 10 different languages. Organisations such as LinkedIn, The United Nations, Amazon, IBM, Nespresso, The World Bank, Bloomberg, HP, Microsoft, Facebook and Bayer

have already found Switch videos valuable for quickly and clearly explaining messages and concepts that would otherwise been difficult to communicate succinctly.

About Switch Video UK      

Switch Video UK specialises in creating short animated videos that help businesses quickly and clearly explain themselves, their products, ideas and propositions in a simple, engaging and memorable way. Located in London, we are the UK division of US-based Switch Marketing & Communications and benefit from a track record of producing over 450 videos for marketing-leading organisations all over the world.

For more information, please contact Phil Wood or Steve Oggelsby on +44-(0)20-3393-1812 or email 


SOURCE Switch Video UK

Switch Video UK

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