New offering provides developers with custom design tools and services to create unique gaming experiences with tactile feedback technology
SAN JOSE, Calif. — (BUSINESS WIRE) — March 31, 2015 — Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced the rollout of the TouchSense® Engage™ solution for Mobile Games. The new solution takes mobile games to the next level by providing tools plus creative design support and services for adding custom tactile effects to engage users’ sense of touch. With the TouchSense Engage solution, mobile game developers can amplify retention and increase enjoyment by leveraging advanced haptics to create games that users can feel.
Immersion’s TouchSense Engage solution enables developers to design touch interactions that work with the audio and visual design, as well as for the variety of interactive elements of the game, such as action, power-ups, crashes, slingshots, celebrations, mood, and pace. The solution builds upon the growing adoption of Immersion’s currently available mobile gaming SDK and library of 124 pre-designed tactile effects, which has successfully launched in more than 15,000 different mobile games to date.
“In the gaming community, there is a constant push to be on the cutting edge of both technology and creativity,” said Nick Thomas, head of mobile gaming at Immersion. “We’re seeing demand from top studios for tactile effects that are custom designed to enhance game play and work hand-in-hand with the audio and visual elements of the game. The TouchSense Engage solution pushes mobile game makers to think about the design of their game in a new dimension.”
As a part of the TouchSense Engage offering, Immersion’s UX team of highly specialized tactile effect designers will collaborate directly with top-tier game makers to design dynamic, multi-dimensional experiences. Immersion will also work directly with developers to help originate and test ideas in a demonstration version.
To further expand the resources available to mobile game developers, Immersion now works closely with design houses, studios and third-party production facilities to streamline the design of tactile effects and enable the quick launch of new tactile-enhanced games into the market.
Immersion has a deep background in console gaming, and extensive experience designing tactile feedback for mobile device user interfaces. By working with Immersion, mobile game developers will be able to advance their game design approach with innovative technology and create higher quality, unique experiences.
Mobile game developers can download an evaluation kit to test out tactile effects with their games from TouchSense.com/developers. Requests for a light version of the SDK, without custom designed tactile effects, or a full solution with custom designed tactile effects can also be made through the TouchSense.com website.
Immersion’s TouchSense technology is power-efficient, consuming on average, only about one to three percent of battery use depending on the use case. CPU and memory use are also very low, consuming less than what is typically needed for audio playback. Content, games and media enhanced with tactile effects using the TouchSense Engage solution work on the wide range of Android mobile devices on the market today; and are optimized for devices running TouchSense technology in the operating system.
About Immersion ( www.immersion.com)
Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by reducing distractions while driving; provide realistic touch feedback when performing robotic medical procedures and training simulations; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical, and consumer electronics products from world-class companies. With over 1,900 issued or pending patents in the U.S., China and other countries, Immersion helps bring the digital universe to life.
This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.
All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to statements regarding the benefits of using Immersion’s TouchSense Engage technology, the statement that we are seeing greater demand for custom designed tactile effects from top studios, and statements regarding our plans to collaborate with top-tier game makers.
Immersion's actual results might differ materially from those stated or
implied by such forward-looking statements due to risks and
uncertainties associated with Immersion's business, which include, but
are not limited to: unanticipated difficulties and challenges
encountered in product development efforts (including with respect to
the TouchSense Engage solution) by Immersion and its licensees;
unanticipated difficulties and challenges encountered in implementation
efforts by Immersion’s licensees; adverse outcomes in any future
intellectual property-related litigation and the costs related thereto;
the effects of the current macroeconomic climate; delay in or failure to
achieve commercial demand for Immersion's products or third party
products incorporating Immersion's technologies; and a delay in or
failure to achieve the acceptance of touch feedback as a critical user
experience. Many of these risks and uncertainties are beyond the control