YO-KAI WATCH Sensation Coming to U.S. Shores on Nintendo 3DS

Nintendo Will Publish Multimillion-Selling Role-Playing Game

REDMOND, Wash. — (BUSINESS WIRE) — April 7, 2015 — After selling millions and being a cultural phenomenon in Japan, the Nintendo 3DS family of systems role-playing game YO-KAI WATCH is coming to the United States. Published by Nintendo, YO-KAI WATCH centers on a boy who gets a special watch that lets him befriend and help mischievous Yo-kai* and later summon them to fight other Yo-kai. Players can overcome challenges and help various characters solve everyday problems with the help of Yo-kai friends. These eccentric Yo-kai resemble anything from inanimate objects to mythical creatures.

After selling millions and being a cultural phenomenon in Japan, the Nintendo 3DS family of systems  ...

After selling millions and being a cultural phenomenon in Japan, the Nintendo 3DS family of systems role-playing game YO-KAI WATCH is coming to the United States. (Photo: Business Wire)

After the 2013 launch in Japan, the Nintendo 3DS game became a top seller and was well-received by both critics and players. Along with the anime and manga, the YO-KAI WATCH phenomenon evoked wide-spread popularity and demand for the brand among children.

“With sales of more than 7 million units in Japan, YO-KAI WATCH is coming to the U.S., where a new audience will be able to experience this irresistible franchise for the first time,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “It doesn’t matter if you’re a kid, parent, fan or fan-in-the-making: Everyone will be won over by this charming game.”

YO-KAI WATCH is launching in the United States, Latin America, Europe, Australia, New Zealand and Korea, demonstrating its global demand and appeal. Beyond video games, manga and anime television shows, YO-KAI WATCH has generated more than $1 billion in retail sales of toys and other merchandise in Japan, not counting games, music or publishing.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

*Yo-kai: They are not ghosts, monsters or creatures. Yo-kai are, quite simply, Yo-kai. They cannot be seen by the human eye, but they are everywhere. Whether born from the soul of a deceased human, or an everyday object discovering its higher purpose, their personalities are distinctly humanlike.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U and Wiihome consoles, and Nintendo 3DS and Nintendo DS families of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy, Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi XL, Super NES, Nintendo 64, Nintendo GameCube and Wii systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please register on the site.



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