Mobile phone data gives detailed picture of travel at hourly intervals through the day
Apr 22, 2015 -- Over the course of a day, populations move in and out of cities, towns and suburbs, either on a regular commute or to visit retail, sports and leisure facilities; but what do these mass movements look like on a map? What routes do people take?
An exciting new offering from MAPMECHANICS, the leading specialist in digital mapping, business and demographic data, answers these questions, drawing on mobile phone usage. Given that more than 90 per cent people in Britain now have a mobile phone*, this data provides a comprehensive picture of population movements throughout Great Britain.
The data offers an invaluable opportunity to analyse the ÂpullÂ factor of town centres and other places where people gather, helping users to plan transport and other amenities, or to develop retail or entertainment facilities.
The data monitors peopleÂs location at hourly intervals throughout the day, broken down into relatively small grid squares available in both urban and rural areas.
Alongside analysis of town centre facilities, another classic application would be to review the historic flow of people to and from major sporting events or concerts, and to use that information to plan services and resources at similar future events.
Another ideal application would be to track the journeys people tend to take on their way home from work, and plan home shopping Âclick and collectÂ locations at points of high throughput.
If users correlate this data with additional demographic data such as the social class and lifestyle characteristics of those travelling to and from specific areas, the result will be an even richer and more informative picture of where different populations and social groups work and spend their leisure time.
On MapmechanicsÂ allmapdata web site, visitors can view an example of the mobile phone data in use. A video with 4D (time-based) functionality, prepared with the Geoconcept geographic information system, shows the population movement in London over the course of a day. See www.allmapdata.com/population-analytics.
MAPMECHANICS has been providing innovative solutions in sales and marketing, digital mapping, geographic analysis and logistics planning for over twenty five years.
- MAPMECHANICS distributes a wide range of data products including AA, HERE and Ordnance Survey digital mapping, as well as leading business and demographic datasets from many sources throughout the world. This data is listed on MAPMECHANICS’ intuitive new transactional data web site, www.allmapdata.com, which is probably the most extensive and up-to-date listing of its kind in Britain.
- MAPMECHANICS is a distributor of the Geoconcept geographic information system, which is used extensively in a diverse range of fields such as depot planning, retail planning, marketing, healthcare, environmental planning and management, transport and logistics, site selection and territory allocation, telematics and command and control applications, policing and broadcasting, and central and local government.
- MAPMECHANICS develops, supplies and supports TRUCKSTOPS, one of the world’s best-established routing and scheduling solutions, and its portfolio includes a wide range of optimisation solutions. Examples include specialist systems for optimising transport of full or part loads, for servicing a high density of calls on the same streets and for optimising use of pallet networks.
- MAPMECHANICS also uses digital map-based technologies to offer an extensive range of Web, desktop, paper and component solutions for a variety of business applications, from atlas production to business analysis, site selection, customer profiling and vehicle routing and scheduling.
Backing up its extensive product range, MAPMECHANICS offers a comprehensive service of implementation support and training.
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