Y&R Team Red Istanbul Wins Its First Grand Prix for Media Lions

“Red Light” App for Vodafone Has Aided More Than 103,000 Victims of Domestic Abuse

CANNES, France — (BUSINESS WIRE) — June 23, 2015 — Y&R’s Chief Global Creative Officer, Tony Granger, announced today that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Red Light” app built for Vodafone. This is a first for Y&R Team Red Istanbul and for Turkey.

The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times.

Granger states: “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that we have been able to help women in danger of being abused.”

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others.

Y&R is part of WPP (NASDAQ: WPPGY).

Follow us on:

Twitter: @YoungRubicam and Instagram: @YoungRubicam



Contact:

Y&R
Press:
Jordana Altman, +917-771-7428
Global PR Manager
Email Contact
or
Theresa Tepper, +917-420-6162
Director of Public Relations, North America
Email Contact




Review Article Be the first to review this article

Trimble Catalyst

Featured Video
Jobs
Geospatial Analyst for Vencore at Suitland, MD
Intelligence and Image Analyst for Boeing at Las Cruces, NM
Geospatial Intelligence Analyst for Quick Services LLC at Fort Bragg, NC
Senior Design Engineer for Kaman at Gilbert, AZ
Sr. Mechanical Engineer for Kateeva at Newark, CA
Mgr Mechanical Engineering 2 for Northrop Grumman at Melbourne, FL
Upcoming Events
DGI 2017 at QEII Centre London United Kingdom - Jan 23 - 25, 2017
GMP Compliance for Quality Control Laboratories 2016 at Andheri Kurla Road, Sahar Village, Andheri-Kurla Road, Mumbai, Maharashtra 40005 Mumbai, Maharashtra India - Jan 23 - 24, 2017
Geospatial World Forum 2017 Hyderabad at Hyderabad International Convention Center P.O Bag 1101, Cyberabad Post Office Hyderabad Telangana India - Jan 23 - 25, 2017
Teledyne Optech
Teledyne:
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy