Y&R Team Red Istanbul Wins Its First Grand Prix for Media Lions

“Red Light” App for Vodafone Has Aided More Than 103,000 Victims of Domestic Abuse

CANNES, France — (BUSINESS WIRE) — June 23, 2015 — Y&R’s Chief Global Creative Officer, Tony Granger, announced today that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Red Light” app built for Vodafone. This is a first for Y&R Team Red Istanbul and for Turkey.

The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times.

Granger states: “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that we have been able to help women in danger of being abused.”

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others.

Y&R is part of WPP (NASDAQ: WPPGY).

Follow us on:

Twitter: @YoungRubicam and Instagram: @YoungRubicam



Contact:

Y&R
Press:
Jordana Altman, +917-771-7428
Global PR Manager
Email Contact
or
Theresa Tepper, +917-420-6162
Director of Public Relations, North America
Email Contact




Review Article Be the first to review this article

Harris

Featured Video
Jobs
Mechanical Engineer I for Air Techniques, Inc at Melville, NY
Proposal Support Coordinator for Keystone Aerial Surveys at Philadelphia, PA
Upcoming Events
GeoIntelligence Asia Pacific Forum 2017 at Putrajaya International Convention Centre Putrajaya Malaysia - Aug 23, 2017
2017 Utah Drone Summit, Aug 25-26, 2017, Salt Palace Convention Center, Salt Lake City, Utah at Salt Palace Convention Center 100 S W Temple Salt Lake City Utah - Aug 25 - 26, 2017
Esri GeoConX Conference 2017 at Chicago Illinois - Sep 5 - 8, 2017
Canon
Teledyne Optech
University of Denver GIS Masters Degree Online
InterGeo 2017
GeoSmartAsia
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy