Y&R Team Red Istanbul Wins Its First Grand Prix for Media Lions

“Red Light” App for Vodafone Has Aided More Than 103,000 Victims of Domestic Abuse

CANNES, France — (BUSINESS WIRE) — June 23, 2015 — Y&R’s Chief Global Creative Officer, Tony Granger, announced today that Y&R Team Red Istanbul (Y&R’s dedicated team for Vodafone) has been awarded the Grand Prix in the Media category for its “Red Light” app built for Vodafone. This is a first for Y&R Team Red Istanbul and for Turkey.

The app, which was registered at Cannes under an alias name in order to protect its identity from men, allows women to call for help just by shaking their smartphones. Instructions on how to find and use the app are deeply embedded in videos and content targeted for women, intentionally designed to be so gender-specific that men never reach the hidden message. More than 250,000 women have downloaded the app, which constitutes 24 percent of all women in Turkey who use smartphones. To date, it has been activated over 103,000 times.

Granger states: “This is a proud win for us. Our agency in Istanbul took on a tough social issue that, given the nature of domestic violence, demanded innovative thinking. They came up with an idea that was a perfect melding of creativity with connectivity. We are proud to win this Lion, and even prouder that we have been able to help women in danger of being abused.”

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 189 offices in 93 countries around the world, with clients that include Bel Brands, Campbell’s Soup Company, Colgate-Palmolive, Danone, Dell, GAP, Telefonica and Xerox, among many others.

Y&R is part of WPP (NASDAQ: WPPGY).

Follow us on:

Twitter: @YoungRubicam and Instagram: @YoungRubicam



Contact:

Y&R
Press:
Jordana Altman, +917-771-7428
Global PR Manager
Email Contact
or
Theresa Tepper, +917-420-6162
Director of Public Relations, North America
Email Contact




Review Article Be the first to review this article
HP

Harris

Featured Video
Jobs
Data Scientist for University of Utah at Salt Lake City, UT
Database Specialist for MDA Information Systems LLC at Gaithersburg, MD
Sr. GIS Technical Analyst for Southern California Edison SCE Transmission and Distribution Organization at Rosemead, CA
Imagery Analyst for ARA at Albuquerque, NM -1229, NM
Inside Sales for SolidCAM at Newtown, PA
Architect for North County Transit District at Oceanside, CA
Upcoming Events
2017 GIS/CAMA Technologies Conference at Chattanooga Convention Center Chattanooga Tennessee - Mar 6 - 9, 2017
IGTF 2017 ASPRS Annual Meeting 2017 at Marriot Waterfront Baltimore Baltimore MD - Mar 11 - 17, 2017
MAPPS Federal Programs Conference at Sheraton Hall Silver Spring Maryland - Mar 13 - 15, 2017
WorldCover 2017 Conference at ESRIN Italy - Mar 14 - 16, 2017
GENEQ
Teledyne:
xponential2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy