IMS Internet Media Services and Electronic Arts Collaborate to Help Brands Play-to-Win in Latin America

MIAMI, Aug. 19, 2015 — (PRNewswire) —  IMS Internet Media Services (IMS) and Electronic Arts (EA) today announced a collaboration to help brands play-to-win in Latin America. IMS, the leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into Latin America, will represent dynamic advertising inventory within EA games directed to end users in Latin America, with an early focus in Mexico and Brazil.

IMS Logo

EA is one of the leading entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. With games such as EA SPORTS™ FIFA, Real Racing™ 3 and Plants vs. Zombies™, EA engages with millions of monthly active users in Latin America alone. Across Latin America, game apps are the most popular downloaded mobile content, leading music and videos.

"With mobile gaming experiencing CAGR of 45% for 2014-2018, in what is quickly becoming one of the most mobile centric markets in the world, Latin America is a burgeoning gaming market," said Gaston Taratuta, CEO and Founder of IMS. "We look forward to connecting brands with players, and providing value to the whole ecosystem through innovative advertising techniques that re-engage gamers as they are served."

Latin America represents $4 billion of a global games market worth over $91 billion in 2015, and touches about 1.9 billion people globally (NewZoo Global Games Market Report 2015). Furthermore, gamers are less engaged with second screens, so their attention is undivided. 

"Video ads in EA games have a 2.5 times higher ad recall than television, making it a powerful place for brands to connect with their consumers," said Dave Madden, Senior Vice President, Global Media Solutions of EA. "We look forward to working with IMS to help brands bring value to this highly engaged audience in Latin America."

In a ten year career in digital marketing, IMS has partnered with platforms and brands from all over the globe to bring innovative advertisement tools to local brands.

EA SPORTS, Real Racing and Plants vs. Zombies are trademarks of Electronic Arts Inc. FIFA is the property of its respective owner and used with permission.

About IMS
IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Apple, Crackle, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panama, Peru, Ecuador, Guatemala, Costa Rica and Uruguay. www.imscorporate.com

Leslie Green I Bulleit Group I Email Contact I 415-742-1894 I www.bulleitgroup.com

Electronic Arts logo

Logo - http://photos.prnewswire.com/prnh/20150817/259320 
Logo - http://photos.prnewswire.com/prnh/20150817/258925

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/ims-internet-media-services-and-electronic-arts-collaborate-to-help-brands-play-to-win-in-latin-america-300130110.html

SOURCE IMS; Electronic Arts

Contact:
IMS
Electronic Arts
Electronic Arts (EA)
Web: http://www.imscorporate.com




Review Article Be the first to review this article

Harris

Featured Video
Jobs
GIS Software Developer for UDC at Englewood, CO
GIS Analyst for G2 Partners LLC at San Ramon, CA
Vice President, Transportation Services for Associated General Contractors of New York State at Albany, NY
Mechanical Engineer for The Planate Management Group LLC at Perry Point, MD
Structural Engineer for The Planate Management Group LLC at Perry Point, MD
Senior Mechanical Engineer for Albert Kahn and Associates at Detroit, MI
Upcoming Events
Commercial UAV EXPO Americas at The Westgate Resort Las Vegas NV - Oct 24 - 26, 2017
6th International Colloquium on Scientific and Fundamental Aspects of GNSS / Galileo at Technical University of Valencia Valencia Spain - Oct 25 - 27, 2017
UnmannedCanada 2017 at Sheraton Parkway Toronto North Toronto Ontario Canada - Nov 1 - 3, 2017
Scientific Days of Geographical Applications, Geometric Sciences and Digital Technologies at HOTEL NIPPON TAKSIM ISTANBUL ISTANBUL Turkey - Nov 7 - 10, 2017
Teledyne Optech
CADalog.com - Countless CAD add-ons, plug-ins and more.



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise