TomTom selected by Dutch National Road Authority at Innovation Centre for Traffic Management

AMSTERDAM — (BUSINESS WIRE) — January 11, 2016 — TomTom ( TOM2) today announces that it has been chosen by the Dutch National Road Authority ( Rijkswaterstaat) for collaboration with the newly developed national Traffic Innovation Centre, in partnership with the Dutch-based company Simacan.

The Traffic Innovation Centre, an experiment and development area for traffic management, was founded by among others Rijkswaterstaat to facilitate development of smarter mobility. TomTom has enhanced the award-winning TomTom Traffic product for traffic management centers, enabling traffic managers to capture and act on every minor change in flow. Simacan, a traffic and logistics IT specialist, merges various road authority datasets such as motorway matrix signs with the TomTom Traffic product. The Traffic Innovation Centre, TomTom and Simacan will work together going forward to develop more joint applications, improving traffic flow in the network by smarter use of infrastructure and technology.

“We’re excited about this collaboration. It enables us to take the next step in improving traffic flow for everyone” said Ralf-Peter Schäfer, Head of Traffic at TomTom. “TomTom and Simacan are innovating traffic management in ways that will ultimately serve the needs of connected and self-driving cars.”

“Significant benefits for road authorities arise”, said Rob Schuurbiers, CEO of Simacan, “when bringing together different information sources into a full, operational overview.”

“We see great potential for road authorities in this new business arrangement with TomTom” said Laurens Schrijnen, Director at the Traffic Innovation Centre. “This initiative paves the way for new and innovative use cases that will improve overall traffic management.”

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Notes to Editors:

About Rijkswaterstaat and the Traffic Innovation Centre

Rijkswaterstaat is part of the Dutch Ministry of Infrastructure and the Environment and responsible for the design, construction, management and maintenance of the main infrastructure facilities in the Netherlands. This includes the main road network, the main waterway network and the main water systems.

The Netherlands wants to be frontrunner the field in the area of Smart Mobility with a focus on car drivers. It is an ambition that complements the transition routes of the ‘Better informed on the road’ roadmap. The Traffic Innovation Centre was founded to facilitate this development.

About TomTom

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it.

We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.

We have four customer facing business units: Consumer, Telematics, Automotive and Licensing.

We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, we have 4,400 employees worldwide and sell our products in over 48 countries.

About Simacan

Simacan is a young Dutch company that puts traffic and logistics on the map. We specialize in making geospatial data truly accessible and shareable. Our products integrate real-time traffic information in primary business processes in the traffic and logistic sector. Our interdisciplinary team comprises creative traffic experts, software engineers, and product developers with a strong focus on performance, data quality, and user-friendliness.


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