Pioneering international consumer segmentation model now available from Europa Technologies

Extending an already solid relationship, Europa Technologies proudly announces the availability of an innovative international demographic data model from Michael Bauer International (MBI)

Jan 28, 2016 -- A first in demographic grouping, MBI Consumer Styles classifies the consumer market into ten internationally consistent segments. The model was developed by MBI’s sister company, Michael Bauer Research, and is based on an extensive global survey.

MBI Consumer Styles offers coverage of 51 countries across 6 continents. Significantly, proven demographic profiles can now be applied in new territories so that untapped geographic markets may be identified and targeted.

Available by administrative, post code and high-granularity areas, the range of consumer groups features:

  • High Earning Urban Professionals (Type A)
  • Comfortably Off Empty Nesters (Type B)
  • Modern and Pragmatic Over-50 (Type C)
  • Well Informed Modern Consumers (Type D)
  • Affluent Highly Educated Urban Families (Type E)
  • Security-oriented Seniors (Type F)
  • Orientation Seeking Lower and Middle Class Consumers (Type G)
  • Younger Lower and Middle Class Consumers (Type H)
  • Modern Younger Families (Type I)
  • Low-Income Younger Consumers (Type J)

In addition to availability in product form, MBI data will soon be offered as a service through Europa Technologies’ award-winning viaEuropa platform.

Warren Vick, Founder & Director of Europa Technologies commented, “We are delighted to incorporate MBI’s demographic segmentation model into our portfolio. MBI Consumer Styles is a cutting-edge product and an excellent supplement to our global data offering and viaEuropa service.”

Ray Roberts-York, Director of MBI said, “We have had a long and successful association with Europa Technologies, whom we recently honoured with our Partner Award for outstanding innovation for the Global CRESTA Plus product. We are delighted that this valued partner has now extended its offering to include our global Consumer Styles.”

About Europa Technologies

Europa Technologies is an award-winning specialist in digital maps and associated services for a wide variety of market sectors and applications. Our resources allow organisations with international interests to better understand their customers, assets and markets, in a geographic context, thereby gaining a competitive or strategic advantage. Mapping products and services from Europa Technologies are used by many Fortune Global 500 companies, governments and missions of the United Nations. The company has global licence agreements with a number of leading Internet-based service providers including Google. Through deployment via Google Earth and Google Maps alone, our world data products have been seen by over one billion people, approximately 1 in 7 of the world's entire population. The company’s identity is captured in its mantra: “Success, located”.


For more information, visit

Connect with Europa Technologies via social media:
Twitter: @europatech

Please direct media enquiries to:
Louise Dowdeswell
Marketing & Communications Manager 
e: Email Contact
t: +44 (0)1932 379736

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