CartoDB Unveils Deep Insights at 2016 Mobile World Congress

Now Enterprise Clients Can Extract Insights from Location Data at Unprecedented Scale

CartoDB’s Deep Insights technology surfaces previously undiscovered patterns in data sets, with real-time visualization, dynamic filtering, and the exploration of hundreds of millions of geospatial points with rich interactive dashboards

NEW YORK & BARCELONA, Spain — (BUSINESS WIRE) — February 23, 2016CartoDB, a world leading company for location intelligence, data analysis, and visualization, today announced the launch of Deep Insights, a technology layer that enables the visualization, dynamic filtering, and exploration of large location datasets at unprecedented scale and scope.

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Deep Insights (Graphic: Business Wire)

Deep Insights (Graphic: Business Wire)

With CartoDB’s Deep Insights technology, datasets can be enriched or augmented by existing geospatial data from various sources with a diverse number of fields, like census information or administrative boundaries. Once data is processed by Deep Insights, users can further filter, pan, zoom, and granularly narrow in on data to view trends and patterns that, in traditional reports, would otherwise go unnoticed.

Deep Insights is also equipped with a suite of interactive widgets and command controls so users can tailor the interface for the best experience. It can be implemented to stand-alone or configured and integrated with users' own application workflow.

"The launch of Deep Insights involves a redefinition of the role of geospatial data visualization and analysis in maps, empowering the way people analyze and interact with massive amounts of existing data. For CartoDB it was the next logical step to follow,” said Sergio Álvarez Leiva, CPO, CartoDB. “The creation of a new visualization technology capable of identifying trends and patterns with big data, literally making the invisible visible.”

CartoDB will launch Deep Insights at Mobile World Congress and demonstrate the technology in partnership with Mobile World Capital, an organization dedicated to bringing mobile transformation to the city of Barcelona. Deep Insights will be used to analyze the influx of tourism in Barcelona and identify opportunities for increased revenue through tourism per location. This collaborative project will leverage three sets of data, including data on key touristic spots, social media activity, and payments from BBVA bank.

Deep Insights is made available through a single, user-friendly interface that allows you to explore location-related insights visually on a map. It has a fixed pricing structure to allow for unlimited scale with no cap on usage, starting at $100 for 1GB in memory data. To learn more about CartoDB’s Deep Insights technology, visit:


CartoDB leads the world of location intelligence and data visualization, empowering any organization and individual to extract valuable insights from location data. CartoDB transforms layers of geospatial information into data-driven maps that enable visual discovery of trends and patterns to make better, faster decisions. CartoDB’s technology is used together with big data and real-time systems to develop custom location intelligence applications. CartoDB’s self-service web platform allows anyone to effortlessly connect location data to gain insights through simple analysis and visualizations with no coding skills. CartoDB is spearheading the democratization of location intelligence, permitting anyone in industries such as financial, government, journalism, education, and scientific to map and understand their world's data in a more meaningful way. CartoDB launched in 2012 and is headquartered in New York. See more at


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