Online infographic resource provides campaign data points on key constituencies such as Hispanic, Asian, African American, LGBT and Religion Groups
MIAMI — (BUSINESS WIRE) — March 11, 2016 — Geoscape, the leading business intelligence company focused on new mainstream consumers and businesses, today announced its launch of the 2016 Election Snapshot Series, which will provide data points on key voting blocks that will heavily influence the outcome of the primaries and general election.
The changing demographics of the United States are poised to critically impact the 2016 election. As the general population has shifted to include additional new mainstream voters – those defined as Hispanic, African American, Asian, millennial, LGBT and others – the ability of both parties to recruit and rally these voters will play a key role in determining the next president.
America’s new mainstream does not only impact the electorate, but the candidates themselves. With a female Democratic frontrunner and two Republican contenders of Hispanic heritage, expectations that new voters will register and show up at the polls may be exceeded.
The Snapshot highlights information in the following categories:
- Voting age population
- Population by distinct age groups
- Registered voters by party and ethnicity/race groups
- LGBT population
- Religious affiliation population
- Business counts by industry and ethnicity/race
- Consumer spending in key categories
The first Snapshot in the series is Florida, with the following demographic highlights:
1. Of nearly 16 million Florida residents over the age of 18, about half
were registered to vote in the prior election
2. Of the nearly 8 million registered voters, nearly 1.2 million are Hispanic and nearly 400,000 are African American
3. Among Hispanic registered voters, 42 percent are Democrat, 30 percent are Republican, and 34 percent are Independent or have not declared a party
4. During 2016, approximately 250,000 Florida residents will turn voting age. Of these potential voters, 31 percent are of Hispanic heritage
5. Florida ranks number four in total number of adult LGBT population
6. Protestants are the largest religion population in Florida, followed by Catholic, Jewish, Historically Black Churches and Muslim
All this data and more is available within the rich-text and graphical 2016 Election Snapshot Series, which will be produced for swing states, including Florida, Arizona, New Mexico, Pennsylvania and Wisconsin. Visit Geoscape’s website at www.geoscape.com/2016ElectionSnapshot to access and subscribe to the series.
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers in North America and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.
Adam Novak, 617-502-4326