Reinvents Business to Expand Market Opportunity into the $40 Billion Digital Commerce and Shipping Market
STAMFORD, Conn. — (BUSINESS WIRE) — April 26, 2016 — Pitney Bowes Inc. (NYSE: PBI), a global technology company that provides innovative products and solutions to power commerce, today announced the launch of the Pitney Bowes Commerce Cloud, a commerce enabler that provides access to solutions, analytics and APIs across the full commerce continuum with speed and agility to help clients identify customers, locate opportunities, enable communications, power shipping from anywhere to everywhere, and manage payments. Pitney Bowes will reinvent and expand its business into the $40 billion digital commerce and shipping market.
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“Today, more than ever, shipping, mailing and payments are at the center of commerce,” said Marc Lautenbach, President and Chief Executive Officer, Pitney Bowes. “The Pitney Bowes Commerce Cloud represents our economies of experience, taking technologies where we have strong expertise and our deep understanding of the clients’ needs to deliver solutions with speed and agility that help solve real business challenges. With almost a century of leadership in the mailing and shipping industry, Pitney Bowes is a reliable and trusted partner for small to large businesses who aspire to adapt more quickly to the complex world of commerce.”
The new cloud-enabled solutions and services unveiled today in New York City, utilizing the innovation, security and reliability that made Pitney Bowes an industry leader for more than 95 years, represent a strategic milestone in the evolution of shipping, mailing and digital commerce. Businesses of all sizes can now securely access – either through PCs, mobile devices, connected metering devices, or via APIs – a full range of shipping, mailing, ecommerce, location intelligence, customer information management, customer engagement and payment solutions that simplify and enable all forms of commerce innovations via the Pitney Bowes Commerce Cloud.
“We are reinventing our business by unlocking the vast potential of our digital commerce, shipping, mailing and payment capabilities via the Pitney Bowes Commerce Cloud and making it easier for our 1.5 million clients to identify, locate, communicate, ship and pay,” added Mr. Lautenbach. “This broadens our addressable market from the $4 billion mailing market into the growing $40 billion digital commerce and shipping market.”
Pitney Bowes launched its revolutionary SendProTM office shipping applications, which simplify the sending of parcels and flats. These new cloud-based office shipping tools allow businesses to manage multi-carrier shipping operations online, including the U.S. Postal Service, FedEx and UPS, and provide the information needed to select the best option for each item based on service level and price. The SendPro solution is the first cloud-based multi-carrier office shipping solution in the market. With the SendPro solution, small and medium businesses can now cost-effectively access via the cloud the same technology that supports large shipping companies and online retailers.
The SendPro solution illustrates the power and flexibility of the Pitney Bowes Commerce Cloud. It is delivered as a SaaS solution to PCs and desktops; as a mobile app to tablets and more than a quarter billion devices on Windows 10 and the Window Store; and via Pitney Bowes’ SendPro P Series mailing and shipping solutions, which integrate hardware and software in a single product that drives efficiency and delivers accountability and tracking in the mailroom. It also utilizes other Pitney Bowes cloud-based capabilities such as address validation, which delivered about 1 billion address validations and updates to Pitney Bowes clients via the cloud in the last 12 months.
“We are excited to work together with Pitney Bowes to bring the SendProTM Universal Windows app to more than 270M Windows 10 devices via the Windows Store,” said Kevin Gallo, Microsoft Corporate Vice President, Windows and Devices. “Windows 10 users can now easily access SendPro to initiate, track and pay for their shipping from their desktop, tablet or mobile. Users will be able to use Cortana for voice activated shipping that seamlessly connects with their address and contact management programs, including Outlook, Gmail and LinkedIn. This is the first in a series of innovative commerce applications by Pitney Bowes on Microsoft Platforms.”
The SendPro solution also takes advantage of Pitney Bowes Purchase Power financial services capabilities, which are now available as part of the Pitney Bowes Commerce Cloud, and will be made available as public APIs later in 2016. Purchase Power® enables USPS parcel payments and enables clients to earn free shipping through the Pitney Bowes Rewards program. This payments’ solution further simplifies sending by consolidating billing and payments for all of a client’s sending activity across multiple carriers.
To address the growing need to simplify cross-border commerce, Pitney Bowes revealed a new Global Trade Solution, delivered from the Pitney Bowes Commerce Cloud, which facilitates the calculation of customs charges, duties and currency conversions. These capabilities have also been built into the SendPro software solution.
Using its long history of technology development, Pitney Bowes is launching a series of APIs available in a self-service portal to help both commercial and corporate developers, as well as clients, enrich their mobile and Web applications. This portal will also host resources to develop, deploy and manage the creation of new applications based on its location intelligence and shipping technologies, such as geodata (address, demographic and location-based information), which can be incorporated into everyday applications, business processes and workflows.
Other solutions already available via the Pitney Bowes Commerce Cloud include:
- pbSmartPostage TM - online shipping and mailing solution
- Spectrum® On Demand - data quality and enrichment solutions
- Universal Address Management - address validation and correction
- Relay® Hub - cloud-based mailing solutions
- EngageOne® Video - personalized and interactive video
- Borderfree® Marketplace - international shipping to retailers
- Borderfree® Retail - end-to-end cross-border shopping experience
- Global Financial Services - secure and reliable payment solutions
- Clarity TM- cloud-based IIoT solutions for production mail
- Enroute® Shipping - cloud-based, software-as-a-service transportation management solution
- SendSuite® Tracking Online - inbound package management
Pitney Bowes will unveil additional offerings to the Pitney Bowes Commerce Cloud throughout 2016 that will utilize the unique combination of capabilities the company has available as part of its digital assets in the areas of customer engagement, location intelligence and customer information management.
Pitney Bowes is collaborating with leading cloud technology companies, including Amazon Web Services (AWS), Salesforce.com, GE, Microsoft, Apigee, MongoDB and Okta, to deliver a reliable, modern digital client experience, rapid product development, scalability and faster speed to market.
“I am thrilled that Salesforce is a key component of the Pitney Bowes Commerce Cloud, helping to deliver exceptional experiences for every part of the customer journey," said Marc Benioff, chairman and CEO of Salesforce. "It's amazing to see this iconic American enterprise transforming itself into a digital, 21st century company.”
“Pitney Bowes’ history is marked by their significant contributions to the shipping and mailing industry, and their future will be marked by their contributions to the Industrial Internet through the integration of both the physical and digital worlds,” says Bill Ruh, CEO, GE Digital. “To help in this transition, Pitney Bowes is leveraging GE's Predix platform through the Pitney Bowes Commerce Cloud to analyze the data generated from its own shipping and mailing machines. We are pleased to partner with an established technology company to help deliver increased productivity, operational efficiencies, and more reliable services to Pitney Bowes clients.”
Pitney Bowes leverages the AWS Cloud to accelerate the migration of product development, testing and mission-critical production applications through the Pitney Bowes Commerce Cloud and AWS Marketplace. Pitney Bowes has launched seven products in AWS Marketplace for Location Intelligence and Customer Information Management. Pitney Bowes also created a “Cloud Center of Excellence” providing access to available tools and technology from AWS. The Center of Excellence will help create new enterprise transformation solutions provided by Pitney Bowes leveraging the AWS Cloud.