TomTom Debuts New Demo to Showcase Precise Localisation Capability of Its HD Map and RoadDNA Products

DETROIT — (BUSINESS WIRE) — June 7, 2016TU-Automotive - TomTom (TOM2) today announces the launch of its Localisation Demonstrator, a new demonstration device that leverages its HD Map and RoadDNA technology to provide lane-level localisation of a vehicle. The device, utilizing sensors expected in autonomous vehicles, combines TomTom award winning autonomous driving content with TomTom correlation software to demonstrate the precision of our data, and the ability to perform real-time lane positioning.

“We believe that this demo enables our customers to truly experience the powerful nature of our autonomous driving products,” said Willem Strijbosch, Head of Autonomous Driving at TomTom. “This demo not only illustrates TomTom’s product innovation but also enables us to elevate the level of engagement with our automotive partners.”

To experience the power of our Localisation Demonstrator and learn more about TomTom’s autonomous driving product offering, visit booth C116 at TU-Automotive. Or, watch a video of our localisation capabilities:


Notes to editors:

TomTom HD Map and RoadDNA are two revolutionary, highly accurate digital map products helping automated vehicles precisely locate themselves on the road and plan manoeuvres, even when traveling at high speeds. Launched commercially in 2015, these new technologies are being rolled out in  strategic geographies and are the subject of  key partnerships with other automotive suppliers.

About TomTom

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it.

We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.

We have four customer facing business units: Consumer, Telematics, Automotive and Licensing.

We make easy to use navigation devices, sport watches and action cameras for consumers. We enable businesses with vehicles to more easily manage and improve fleet efficiency whilst increasing overall business performance with our Telematics solutions. We also offer a world leading real-time map platform that is powering innovative location based services and helping to make automated driving a reality for the automotive industry.

Founded in 1991 and headquartered in Amsterdam, we have over 4,600 employees and sell our products worldwide.


Sebastian Mathews
Director Group Communications
+31 (0)20 75 74 135
Email Contact
Investor Relations:
Bisera Grubesic
Head of Treasury and Investor Relations
+31 20 75 75 194
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