Bernshaw's presentations will show how fusing GIS modeling with SEO practices can unveil hidden growth and revenue opportunities, evolving beyond the traditional location-based, keyword-reliant search marketing methodology. Equipped with this data, businesses can better determine the marketing channels and targets that will deliver the most effective results.
"I'm extremely pleased to be sharing this approach to SEO marketing with a top-level audience as we continue to navigate the advantages to businesses," said Seann Bernshaw, chief data scientist and system architect at PACIFIC. "Our exciting discoveries progress search marketing and can lead to definitive expectations of return on SEO investments."
In a previous capacity, Bernshaw built the first large-scale health care database for the National Center for Health Services Research. It used predictive analysis to determine the most advantageous health care networks for a hospitals' catchment areas.
The Esri Business Summit will be held June 25 to June 28 at the San Diego Hilton Bayfront Hotel. The Esri User Conference will be held June 27 to July 1 at the San Diego Convention Center. Click here to view details on Bernshaw's presentation and information on how you can attend.
PACIFIC is a feisty start-up agency with close to 60 digital marketing super marketers. The discovery agency focuses on search marketing and services more than 20 brands on a global scale in a variety of verticals, including Expedia, Microsoft, Jacuzzi, The Maids, Travelocity, and Natural Intelligence. Our culture is built on curiosity. We explore, analyze, and challenge what's around us to create far-from-standard digital experiences. For more information, visit www.meetpacific.com.
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