The Geoscape Intelligence System Summer 2016 release includes the most contemporary resources on New Mainstream consumers, including Hispanic, Asian, Black, LGBT, WorkDay™ population and ReligionCode™ data sets
MIAMI — (BUSINESS WIRE) — July 21, 2016 — Geoscape, the leading business intelligence company dedicated to new mainstream consumers and businesses, today announced the latest version of the Geoscape Intelligence System (GIS), the most sophisticated solution available to target and reach New Mainstream consumers.
The GIS Summer 2016 launch includes a variety of new features to equip the modern multicultural marketer with the necessary tools for success, including updated national data on Hispanic, Asian American and African American consumers, and new demographics for LGBT, workday population and religion data sets. Also rejuvenated for 2016 is the Consumer Spending Dynamix™ data set, featuring over four hundred product and service categories by all major race and ethnicity groups.
The updated national data found in GIS Summer 2016 underscores the growing importance of New Mainstream consumers. Consider the following points found in the release, the most up-to-date information available:
- Asian, Black and Hispanic population groups now account for more than 36 percent of the U.S. population, 3 percentage points greater than the 2010 Census
- The multicultural segment represents 94 percent of the total U.S. population growth, with Hispanics accounting for 58 percent of this growth
- The U.S. Hispanic population is now 60 million and has doubled since 1990
- The non-Hispanic White population is nearing its plateau in growth with only 0.4% increase
The data is available at nine levels of geography, down to the ZIP code and block group level within the online analytics platform, which provides access to insights in a contemporary, comprehensive and unique manner:
2016 Lesbian, Gay, Bisexual and Transgender (LGBT) U.S. Population: Geoscape introduces 2016 LGBT adult population projections for macro geographies (county, state, metro area, congressional district and DMA®), plus sub-county custom aggregations for retail trade areas, media zones, sales territories and other service areas. Geoscape’s LGBT data set represents an evolution in the Geoscape® product line and a revolution in the way that marketers think about the American consumer. This unique data source can contribute to fundamental business strategies that lead breakthrough insights and decisive actions.
2016 WorkDay™ Population: This data captures shifts in population, allowing for companies across many industries including foodservice, healthcare, retail and financial institutions to better gauge and size their potential opportunity within a defined area during the work day.
2016 ReligionCode™ Data Set: Religion is a key variable that influences sales of certain seasonal and dietary products and services and is an interesting basis for demographic segmentation. Marketing strategists can use religion to develop niche marketing campaigns and policies to better position their products among target consumers in local markets. The newly released Religion dataset projects the main religion populations (i.e., Catholic, Jewish, Muslim, Other Christians) for macro geographies (county, state, metro area, congressional district and DMA®), including sub-county custom aggregations for retail trade areas, media zones, sales territories and other service areas.
“Brands are looking for growth opportunities and new mainstream segments are where these opportunities lie. Building a well-informed strategy and operationalizing internal efforts will lead to impressive results,” said Cesar Melgoza, CEO and Founder of Geoscape. “Many brands are unaware that these segment-targeting data sets and technologies exist. Our mission is to enable actionable insights for today’s marketer in a way that leads to strategic advantages for their enterprises.”
For more information on the Geoscape Intelligence System, visit http://geoscape.com/solutions/geoscape-intelligence-system/. To attend the July 27 webinar outlining new features and best practices, sign up and register here: https://attendee.gotowebinar.com/register/7770773515661974275.
Geoscape provides automated intelligence systems, unique data products, research and analytic services for companies seeking to tap into the growth of new mainstream consumers. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami.
Adam Novak, 617-502-4326