EMERYVILLE, Calif., Sept. 06, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), a leader in software for brand advertising, announced a partnership with Factual, the neutral data company that makes data accessible to everyone, to make Factual’s Geopulse Proximity and Geopulse Audience targeting capabilities available directly within TubeMogul’s software platform. The features will be available to all TubeMogul clients globally.
Through the integration, advertisers can apply Factual’s highly customizable location-based audiences and geofencing capabilities to both boost scale across premium inventory providers as well as amplify video and display ad formats served within mobile applications. A select set of advertisers, including DWA Boston, has already executed campaigns powered by Factual’s data through TubeMogul’s platform in a closed beta testing phase.
Both Factual’s Geopulse Proximity and Geopulse Audience are powered by Factual’s best-in-class Global Places dataset, which covers over 100 million business listings and points of interest across 50 countries. Geopulse Proximity enables marketers to target mobile users with hyper-relevant messaging based on their current locations, such as all individuals within 100 meters of Shake Shack locations in Brooklyn, New York. Geopulse Audience enables marketers to build highly customized audience segments based on historical location and visit frequency data.
“Factual has built a market leading solution that gives marketers the power to enhance their cross-channel advertising campaigns with highly accurate mobile location data,” said Antoine Barbier, Senior Director of Mobile, TubeMogul. “We’re thrilled to work with Factual to provide marketers like DWA with sophisticated capabilities to find and engage their target audience, wherever they are.”
“High growth and increasing levels of sophistication in the programmatic mobile video market are driving high demand for advanced mobile-first targeting data,” said Rob Jonas, Senior Vice President of Revenue, Factual. “This partnership with TubeMogul will enable advertisers around the world to combine the power of location data with the engagement of video ads to create and execute highly successfully marketing campaigns.
“As viewer attention continues to fragment and mobile cements its position as one of the most critical pieces of a marketer’s strategy, the industry absolutely needs a way to identify, reach and engage users regardless of where they are,” said Sarah Wilson, Media Supervisor, DWA. “This partnership between TubeMogul and Factual helps get us there.”
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
Data is increasingly critical to driving innovation and no one should be at a data disadvantage. Factual believes that data should be accessible to every developer, entrepreneur, business, and organization -- anyone who needs it to build a better app, provide a better search result, make smarter software, make a better decision, or help others make better decisions.
Factual is the neutral data company that makes data accessible to everyone, accelerating innovation and improving our daily lives. Thousands of developers, publishers, advertisers, and enterprises use Factual's location data, including some of the world's largest search, mapping, and social platforms, leading publishers and advertising technology firms encompassing billions of dollars of ad spend, and global leaders in financial services and payments. Factual's core capability is an unmatched ability to build high-quality data, driven by its ever-expanding network of data-sharing partners and its data stack that turns billions of pieces of information into clean, structured factual data.
Factual is headquartered in Los Angeles, CA. For more information, visit http://www.factual.com.
DWA is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That's why you'll find us at the intersection of media, technology and strategic marketing. Operating from eight offices around the world covering North America, EMEA and Asia Pacific, DWA offers a range of services such as programmatic media, marketing automation, account-based marketing and content marketing consulting – all for hundreds of the world's best technology companies. For more about DWA, visit www.dwamedia.com.
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