GeoAgro to Deploy Iteris ClearAg on Two Continents

Argentinian Agronomic GIS Provider Licenses ClearAg Digital Farming Platform for Use in Six Countries

SANTA ANA, Calif. — (BUSINESS WIRE) — December 15, 2016Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced that GeoAgro, a pioneer in agronomic geographic information systems (GIS), has selected ClearAg web and mobile applications for deployment in Argentina, Brazil and South Africa, and potentially later in other Latin American and African countries. GeoAgro is entering into a subscription agreement with Iteris. Under the terms of the agreement, the Argentinian-company will embed ClearAg into its solution and, then, distribute the integrated solution throughout GeoAgro’s partner ecosystem in Latin America and Africa.

“The global, agronomic, climatological and land surface modeling data available within the ClearAg digital farming platform perfectly complements our crop monitoring and zone management approach to precision agriculture,” said Ed Di Pollina, Director and Co-Founder at GeoAgro. “We support a wide network of agronomic partners who provide solutions adapted to regions throughout the southern hemisphere, many of whom will benefit from the improved operational efficiency and profitability.”

GeoAgro is an Argentina-based company whose goal is to develop solutions that combine software tools, maps and implementation support to help the farming community improve operational efficiency and profitability. GeoAgro’s precision technology platform integrates programs that record and organize farm information via GPS for past, present and future analysis.

“Food, fiber and fuel are essential elements for civilization, and we’ve come a long way in the agronomic, climatological and computer sciences to sustain production of those elements in the near-term,” said Tom Blair, senior vice president at Iteris. “But to drive future innovation and pave the way for long-term sustainability in global agriculture, we must bring together the best minds and technologies around the world to identify new approaches to improving productivity and reducing waste. We are delighted that GeoAgro has chosen to purchase, integrate and deploy ClearAg in South America and Africa, helping to expand ClearAg’s international footprint.”

ClearAg is a leading digital agriculture platform that delivers weather, water, soil and crop health data and advisory services to growers, researchers and other agribusinesses that need accurate, location-based information available on a worldwide basis. Iteris is the only environmental content and agronomic analytics company to apply Land Surface Modeling (LSM) technology to agronomic problems.

About Iteris, Inc.

Iteris is the global leader in applied informatics for transportation and agriculture, turning big data into big breakthrough solutions. We collect, aggregate and analyze data on traffic, roads, weather, water, soil and crops to generate precise informatics that lead to safer transportation and smarter farming. Municipalities, government agencies, crop science companies, farmers and agronomists around the world use our solutions to make roads safer and travel more efficient, as well as farmlands more sustainable, healthy and productive. Visit www.iteris.com for more information.

Iteris Forward-Looking Statements

This release contains forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of our agreement and future success, capabilities and benefits of our ClearAg products and related services. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and deliver our ClearAg solution on a timely and cost-efficient basis, ability of our customer to apply and implement our ClearAg applications leveraging agronomic, climatological and land surface modeling data to compliment and improve efficiency of customer’s crop monitoring and zone management approach to precision agriculture, the future adoption of technology based analytics solutions in the agriculture market, the challenges in the development of software-based solutions generally, customer’s dedication of resources and ability to achieve market acceptance for its own products, and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website ( www.sec.gov).



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