Tele Atlas Acquires Digital Map Data of Mexico; Expands In-Country Operations

Coverage of Strategic Country to Provide Seamless Regional Map That Supports Emerging Personal Navigation Market and Commercial Operations

DETROIT, May 23 /PRNewswire/ -- Tele Atlas, a leading global geographic content provider, announced today at Telematics Update Detroit 2006 it is expanding its Latin American map coverage with the acquisition of detailed source data covering Mexico's highway and street network. The company also announced it will grow its operations in Mexico with the opening of an office focused on sourcing and data validation.

A popular tourist destination and an emerging market for personal navigation systems, Mexico is also one of the world's largest producers of consumer goods. "Mexico's ports are experiencing a boom in container traffic, and there is growing need for maps that seamlessly facilitate commercial traffic from the factory to the warehouse to the store between Canada, the United States and Mexico," said Mike Gerling, Tele Atlas COO of the Americas. "Our acquisition of detailed highway and street source data answers customer requirements for highly accurate digital map data to support not only commercial but consumer activity, as well."

Tele Atlas supplies digital map data across a range of markets, including government, personal navigation, Internet and wireless markets. Gerling said the acquisition will also benefit many non-commercial and consumer-focused partners, including government entities looking to better track border activities.

President Tony Stroncheck of Promiles, a software development company for the trucking industry and Tele Atlas partner, said that the availability of Mexico data is vital to his customers' business. "They are actively moving operations to Mexico, and want the same types of tools, devices and technologies available to them in other markets. To date we haven't had a quality map on which to base our applications. We're excited that Tele Atlas' source data will help us deliver accurate map-based applications that not only guide our customers' operations, but protect them as well."

Tele Atlas has provided digital map coverage in Latin America for nearly ten years. The Mexico maps will enrich a database that already includes more than seven million miles of roads in Canada, the United States, Brazil and Argentina. To date, Tele Atlas maps cover more than 50 countries across Europe, Asia/Pacific and the Americas regions.

About Tele Atlas

Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps, which to date cover more than 50 countries around the world. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit

CONTACT: Christine Needles, Porter Novelli for Tele Atlas US,
+1-617-897-8287, or Email Contact; or Dirk Snauwaert,
Public Relations Director Europe, Tele Atlas, +32 9 244 88 37, Mobile: +32
475 69 30 97, or Email Contact

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