Cobra Renews Partnership with Tele Atlas to Deliver Superior Navigation for GPS Devices

Rich and Accurate Map Content Enhances User-Friendly Mobile Navigation Experience

LAS VEGAS, Jan. 5 /PRNewswire-FirstCall/ -- Tele Atlas , a leading global provider of digital maps and dynamic content for navigation and location based solutions, and Cobra Electronics (NASDAQ: COBR) today announced the continuation of their partnership that equips most of Cobra's line of mobile navigation products with Tele Atlas' highly-accurate digital map data and content. Through the partnership, Cobra's navigation devices for key industries such as automotive and trucking will continue to feature Tele Atlas' digital maps for North America and millions of points of interest (POIs).

"Cobra is committed to delivering innovative personal navigation products that ensure our customers have the highest quality maps available," said Tony Mirabelli, senior vice president of marketing and sales, Cobra Electronics. "With Tele Atlas as our digital mapping partner, we will continue to deliver richer, more useful location-based content and the most accurate digital maps available, providing us with a competitive advantage in this growing market."

"Today's consumers seek digital navigation maps and content, which enable them to easily find the people, places and services they seek most," said Quan Vu, vice president, personal navigation, Tele Atlas. "By combining our strength in the personal navigation (PNAV) arena with Cobra's recognized expertise in the automotive and trucking industries, we continue to further the adoption of PNAV technology."

Today, Cobra launched the NAV ONE(R) 2100, the latest in its line of mobile navigation devices, featuring Tele Atlas digital map data and offering easy-to-use technology, portability and rich navigation features. The NAV ONE 2100 features an ultra-bright color display in a 3.5-inch touch-screen; recognizable, easy-to-use graphics; millions of POIs; and Cobra's patent- pending Compare Routes feature, which allows drivers to choose from two on- screen routing options.

Tele Atlas and Cobra will showcase the NAV ONE 2100 and other Cobra mobile navigation devices at the 2007 Consumer Electronics Show in Las Vegas, January 8-11 in the Central Hall, booth #9841.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services. The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products and services they need, wherever they are. Tele Atlas also works with business partners that deliver critical applications for emergency, business, fleet and infrastructure services. Founded in 1984, the company provides maps covering 54 countries around the world. Tele Atlas has approximately 2,300 full-time staff and contract cartographers at offices in 20 countries and uses a sophisticated network of professional drivers, mobile mapping vans and more than 50,000 data resources to continually update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit

About Cobra Electronics

Cobra Electronics is a leading global manufacturer of communication and navigation products, with a track record of delivering innovative and award- winning products. Building upon its leadership position in the GMRS/FRS two- way radio, radar detector and citizens band industries, Cobra identified new growth opportunities and has aggressively expanded into the mobile navigation and marine markets over the last few years. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at

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