February 14, 2007 -- RegioGraph and DISTRICT are two of the leading geo-marketing software programs for analyzing company data on digital maps. The programs are used in companies worldwide and across all branches of industry to optimize market development from a regional perspective. With its wealth of analytic tools, RegioGraph is customized for use in marketing and controlling activities. DISTRICT provides the same range of functions and additionally contains special functions for sales territory planning.
GfK Purchasing Power reveals market potential directly on the maps
RegioGraph 10 and DISTRICT 10 contain more maps and market data than ever before. In the edition now issued for the German-speaking countries, RegioGraph and DISTRICT contain more than 100 administrative and postal code maps as well as GfK Purchasing Power data 2007 for Germany, Austria and Switzerland. GfK Purchasing Power has been published since 1937 and is one of the most respected studies on consumer potential within a region. GfK GeoMarketing is currently the only company that offers a geo-marketing software including market data with such a high level of quality.
According to Wolfram Scholz, managing director of GfK GeoMarketing: “GfK GeoMarketing takes pride in being a full-service provider of geo-marketing solutions and offering all components from one source at the same high level of quality. Our company’s entire pool of geo-marketing knowledge is contained in the new Version 10 of RegioGraph and DISTRICT. Particularly in combination with the GfK Purchasing Power package that is included, users can precisely analyze regional markets and make sound decisions for their market strategy. With the new RegioGraph 10 and DISTRICT 10, we have put together a complete geo-marketing package for our customers that is absolutely unique in its quality and scope.“
RegioGraph 10 and DISTRICT 10 are based on Microsoft’s .NET technology and also run using the new VISTA operating system. The new program architecture makes the software quicker than ever, especially for large volumes of data. In addition, compatibility with Office programs and to special CRM, ERP and Business Intelligence solutions has been greatly improved.
Wizard guides through over 100 kinds of market analyses
These improvements ”under the engine hood“ of the program are matched by highly intuitive and flexible desktop functions of RegioGraph and DISTRICT in Version 10. For example, maps appear automatically in a logical sequence on the worksheet, with area layers such as federal states appearing at the bottom, and city points appearing on top. Color settings can be saved to color palettes and can be recalled at any time. This allows maps to be customized quickly to match a company’s corporate design.
of the biggest improvements are the wizards which guide users through
complex applications such as importing data, analyses or sales
territory planning. The new RegioGraph 10 and DISTRICT 10 offer a total
of over 100 different analyses and depiction options. These include
several completely new methods, such as multi-dimensional symbols which
can be used to visualize up to 3 variables simultaneously. The analysis
wizard guides users by asking just a few targeted questions to select
an analysis method. For example: “What does your data look like?“,
“What should your presentation depict?”. By answering these questions,
results can be presented in an optimal manner.
According to Wolfram Scholz, “The new analysis wizard is an enormous help, since most of our customers are not trained cartographers, but sales managers, marketing managers or controllers. In the new programs, users can quickly create brilliant results without having previous knowledge.“
The maps can be used as decision support tools in in-house presentations and business reports, for example. Says Wolfram Scholz: “Our software testers were highly enthusiastic about the new graphic options offered by RegioGraph 10 and DISTRICT 10. Semi-transparent area coloring, overlap-free labelling, topographical maps with 3D impression – the new software makes really great maps. For our customers, visually appealing maps are often as important as the analyses and results figures themselves, because these maps support in decision-making processes and often convince more than so many words.“
New dimensions in sales territory planning
The territory planning options in the new DISTRICT 10 software contain the largest advancements since the first program version. Borders and natural barriers such as rivers and mountain ranges are automatically considered in the planning. In addition, generating and optimizing territories and districts now has become even more flexible and transparent. Users can weight multiple optimization criteria among one another. For example, a comparison of territories based on number of customers could count twice as much as a comparison based on territory size. At the same time, users can observe the software’s calculations in real-time and make interactive manual adjustments supported by detailed statistical information on any territory.
Also completely new is the option of creating territory reports in DISTRICT 10. A document can be created that shows a summary for each territory in tabular form and as charts, containing statistical information on the territory and its deviation from optimum and average levels.
The new software programs are scheduled for delivery starting at the end of February. English language versions of RegioGraph 10 and DISTRICT 10 will be available later this year.
Contents of RegioGraph 10 and DISTRICT 10
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