Improving users’ experience on travel websites: Multimap shows newest version of its API at the Travel Distribution Summit, London

May 24, 2007 -- Multimap, one of the world’s leading online mapping providers, will be demonstrating the latest version of its highly-functional API (Application Programming Interface v.1.2) to the travel industry at the Travel Distribution Summit 2007, Islington, London (23rd & 24th May, 2007).

Commenting on the Multimap API v.1.2, Jeff Kelisky, CEO of Multimap, said, “We are proud to offer the latest version of our API service (version 1.2) to the industry. Ease and speed of implementation are key considerations driving many businesses to embrace the new service, with the ability to be up and running with a highly interactive, signature site in a matter of hours.”

Sean Phelan, founder of Multimap, will examine the relationship between online mapping services and increased bookings and customer loyalty in the travel sector in his presentation at the Travel Distribution show at 2pm on Wednesday, 23rd May.
Sean also invites travel professionals to visit Multimap’s stand (no. C43) and see live demonstrations of the Multimap API v.1.2. The latest release breaks new ground in bringing together searching, routing, mapping, geocoding, and POI data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and comes complete with Multimap’s industry-leading customer support. The API offers major new areas of functionality, and also takes Multimap’s mapping interface to a new level, with the addition of overview maps, smooth zooming, automatic de-cluttering of icons, and many other features*.

Note to editors:

Multimap’s business clients in the travel sector include Wyndham, lastminute.com, ebookers, Radisson, Opodo, Laterooms, Active Hotels, Hilton International, Wotif, Total Travel, Jasons Travel Media, Flight Centre, Check-in, Medina, and HotelTravel.com, ,. Please download a brochure from http://www.multimap.com/industry/travel/.

About Multimap

Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.

In the Australian and New Zealand markets, leading companies including Wotif.com.au, Flight Centre.com.au, PropertyLook.com.au, eHound, Cabbiexpress, aussiehome.com, Commercial Real Estate and Colliers International New Zealand, have selected Multimap as their online mapping partner. They tell us that our location-based services not only offer rich content that enhances the user's experience of their sites, but that they also drive people to their real-world locations. Increased footfall through the doors translates easily and quickly to growth in sales.




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