Multiple Formats Support Next-Generation Video Devices
"This agreement will enable us to expand our AT91SAM family of microcontrollers into application-specific devices focused on the fast-growing multimedia market," commented Alfredo Vadillo, Managing Director for Atmel's 32-bit Microcontrollers.
Commenting on the agreement, Hantro's President and CEO, Eero Kaikkonen said, "We are pleased to add Atmel to our growing list of semiconductor customers. Through them we bring our technologies to new device markets where the requirement for low powered, high performance video capability is just being realized."
The Hantro 8170 Decoder. Atmel is the first company to license the new Hantro 8170 decoder that supports 16MP JPEG, H.263, H.264, MPEG-2, MPEG-4 simple and advanced simple profile (DivX), XviD Portable, VC-1 main and advanced profiles up to full HD (1080p) resolution. The 8170 design is fully configurable allowing the choice of formats and maximum resolution to be defined prior to integration; this ensures the best-fit solution for target applications through the optimal use of external memories and by minimizing the silicon footprint. The decoder also incorporates a host of post-processing features that facilitate integration, application development and further enhance the user experience. High resolution capability, broad format support and post-processing features such as: cropping, scaling, rotation and de-interlacing, mean, for devices that use the new Atmel chip, the ability to play back a huge array of content without the need for prior re-purposing.
Application-specific AT91SAM products incorporating the Hantro 8170 decoder will be available in H1 2008.
Glossary RTL Register Transfer Language, a format for describing the functionality of an integrated circuit or a modular block within an integrated circuit. 16M JPEG Still image compression codec supporting up to 16Mpixel images H.263, H.264 ITU video coding standards supporting video services from low bit rate video telephony to high quality broadcast MPEG-2, MPEG-4 ISO/IEC video coding standards for standard and high definition video playback and broadcast DivX Brand name for DivX Inc. video codec commonly used for encoding ripped DVD video material. Conforms MPEG-4 Advanced Simple Profile. XviD Open source video codec commonly used for encoding ripped DVD video material. Conforms MPEG-4 Advanced Simple Profile. VC-1 VC-1 is the informal name of the SMPTE 421M video codec standard originally developed by Microsoft and known as Windows(R) Media Video. HD (1080p) High Definition display resolution with 1920 horizontal and 1080 vertical lines. Commonly referred as "Full High-Definition".
Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets.
A leader in multimedia technology for mobile devices, Hantro's designs have been incorporated in over 200 million handsets worldwide with customers in the US, EMEA and APAC markets. Provided as intellectual property and delivering optimal value and performance, Hantro's portfolio includes hardware and software MPEG4, H.263, H.264/AVC and VC-1 video codecs, audio and still image codecs as well as integration platforms and applications. Uniquely positioned to deliver technology solutions for silicon providers, device manufacturers and network operators, Hantro enables camcorder, media player, video telephony, mobile TV and more. For further information please visit http://www.hantro.com/.
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Atmel's AT91SAM product information may be retrieved at http://www.atmel.com/products/AT91/.
For further information on Hantro's products, go to http://www.hantro.com. Atmel Press Contacts: Peter Bishop, Communications Manager, Atmel Rousset Phone: (+33) (0) 4 42 53 61 50, Email: Email Contact Helen Perlegos, Public Relations Phone: (+1) 408 487-2963, Email: Email Contact Hantro Press Contacts: Tony Hope, Marketing Director, Hantro Products Oy Phone (+358) (0) 440 235 107, Email: Email Contact