Tele Atlas LBS Innovator Series Announces 'Maps in Apps' Contest Finalists

CTIA attendees invited to participate in voting to select winner

SAN FRANCISCO, Oct. 23 /PRNewswire/ -- CTIA Wireless I.T. & Entertainment -- Tele Atlas , a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today named the finalists for the Tele Atlas Maps in Apps 2007 contest. Based on the application usability, innovative use of map data and market potential of their LBS applications, three finalists were selected to demonstrate their new location-based solutions in the Tele Atlas booth (#1309) at CTIA. Visitors to the Tele Atlas CTIA booth will vote for their favorite application; ballots also are available at , and

Maps in Apps is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLink(SM) to help foster innovation and enable application developers to expand their visibility, credibility and success with key participants in the industry including investors, carriers and technology providers. The Maps in Apps 2007 contest was created to help spur the growth of consumer and business applications that utilize mapping or location to enhance functionality. The featured finalists are:

    --  Slifter (a GPShopper application):  Using a user's zip code or a
        phone's GPS/LBS, Slifter allows shoppers to search local store
        inventory for products (over 85 million products at 30,000 retail
        locations), view product information, images and store locations and
        maps. Shoppers can share their finds with friends or save them to a
        mobile shopping list.
    --  Hollywood USA:  This tour guide features movie locations across the
        country with added GPS deployment on the uLocate - WHERE platform.
        Each site includes location photo and address, scene and plot
        description, stars, director and DVD cover image.
    --  KnowledgeWhere PhoneTag Elite(TM):  Developed in partnership with
        LivePlanet, "PhoneTag Elite" incorporates location-based mapping and
        messaging technology to create a hi-tech game of hide and seek.
        Players can play with anyone across the United States by participating
        in existing games, creating private games with friends, or
        participating in cash tournaments.  Objective of game play is to
        capture your target while evading capture.

One grand prize winner will be awarded $25,000 in cash and a license to Tele Atlas map data valued at $50,000; two runners up each will receive $10,000 in cash and a license to Tele Atlas map data valued at $20,000. Additionally, Tele Atlas named two semi-finalists in the contest: eureka!mobile, a mobile couponing application, and Smarter Agent, a mobile search application for real estate.

"Mobile devices are increasingly equipped with GPS functionality and developers are proving that maps can enhance nearly every mobile application. We are pleased to showcase at CTIA the innovative use of location information from this year's Maps in Apps finalists GPShopper, Hollywood USA and PhoneTag Elite," said Darrin Wilkey, senior manager, wireless markets, Tele Atlas. "Through the LBS Innovators Series, Tele Atlas continues to support application developers and remains committed to driving market development that will ultimately provide consumers with a more personalized, location- enhanced mobile experience."

About Tele Atlas LBS Innovators Series

Tele Atlas LBS Innovators Series features the Attendee Choice Awards at CES, the Tele Atlas LBS Innovators Series held at the annual Dow Jones VentureWire Wireless Ventures, and the currently running Maps in Apps contest. More information on the programs, including details for submitting applications, is available at:

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world's most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,400 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit

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