ESRI Business Analyst Online Now Includes New Data for Creating More Detailed Analyses

              Workforce and Skills, Crime, and Traffic Congestion Datasets for the United States Complement Existing Data

Redlands, California — March 12, 2008 - New datasets added to Business Analyst Online, ESRI’s Web-based business analysis tool, enable professionals in commercial real estate, retail, economic development, urban planning, and public safety organizations to conduct even more comprehensive market analyses with data reports and imagery.

“This information will be invaluable to our customers, enabling them to make even better business decisions that can improve their efficiencies and grow revenues,” says Brenda Wolfe, Business Analyst Online product manager, ESRI.

Comprehensive workforce and skills data for the United States provides a detailed view of local workforce populations and types of labor available by employee demographics, skills, training, experience, and occupations. Workforce Strategies, Inc., an experienced data vendor of workforce and labor market data for more than 20 years, provided the information for these reports. Analysts can use this data to identify labor shortages and increased competition for workers, create strategies to optimize an area’s labor force, better understand a local labor force, and market the strengths of local labor by skill sets.

Understanding safety issues in a market is a critical element of any trade area analysis. CrimeRisk data from Applied Geographic Solutions (AGS) provides information about personal and property crimes such as murder, rape, robbery, assault, burglary, larceny, and motor vehicle theft. The CrimeRisk Profile provides totals and indexes for 10 crime categories that are illustrated with a chart for easy interpretation. CrimeRisk thematic maps are also available for each of the 10 categories. Urban planning, public safety, economic development, retail, and commercial real estate professionals can use this data to assess crime activity by trade area, define areas for increased police coverage, plan marketing strategies, and provide important response information to sales staff.

Traffic congestion data from LandSonar includes information for nonholiday weekday periods by median expected road speed conditions on interstates, major highways, and selected major roads in the continental United States. This data is available in four Traffic Congestion Maps—Morning (7:00 a.m.–8:00 a.m.), Noon (noon–1:00 p.m.), Afternoon (5:00 p.m.–6:00 p.m.), and Evening (7:00 p.m.–8:00 p.m.). Public safety officials can use this data to determine the best routes for emergency evacuations; economic developers, urban planners, commercial real estate staff, and retailers need this information to define optimal sites by traffic flow.

For more information about Business Analyst Online, visit or call 1-800-447-9778.

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at

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Matthew DeMeritt
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