10 of the 15 Semi-finalists in the 2008 NAVTEQ Global LBS Challenge(R) - Americas Are Built on The WHERE(TM) Developer Platform

BOSTON—(BUSINESS WIRE)—March 12, 2008— Today, uLocate Communications announced that ten of the fifteen applications selected as semi-finalists in the 2008 NAVTEQ Global LBS Challenge - Americas were built on WHERE(TM). These semi-finalists used the WHERE Developer Program to turn creative ideas into mobile location based applications. The semi-finalists have the opportunity to win from a prize pool of $3 million (U.S.) and immediately reach consumers across multiple carriers through WHERE.

First launched in North America in October 2003, the annual NAVTEQ Global LBS Challenge invites developers to build mobile location-enabled applications using dynamic location technology and NAVTEQ(R) map data. Participants compete for a global prize pool of cash, licenses and services from NAVTEQ and sponsors of the event.

The WHERE Developer Program provides developers with simple, powerful tools to create and launch location-enabled applications. WHERE has been adopted by virtually all North American carriers eliminating development complexity of porting across multiple operating systems, handsets, and working through the carrier certification process.

"With their ability to aggregate location-based content, WHERE proved to be a tremendous asset to developers in this year's NAVTEQ Global LBS Challenge," said Marc Naddell, Vice President, Partner and Developer Programs, NAVTEQ. "Their offering simplifies the process for creating innovative location-based applications and distributing them on multiple carriers."

The 2008 NAVTEQ Global LBS Challenge - Americas semi-finalist applications built on WHERE are:
AEN Mobile:        Real time emergency information
Game Park:         Location-based multi-player gaming
HeyWhatsThat:      Interactive views of mountain peaks and skylines
POI Cruiser:       Find local businesses on a color-coded grid
Proxido:           Set location-based reminders for yourself
SportsTalk:        Fans chat, share, or trash talk the opposing team
Trapster:          Report and share speed-traps and hidden cameras
UMI Transit:       Detailed public transportation information and maps
WildLab:           Tag and share sightings of bird species
ZooM:              Map and schedule visits between businesses and

"We congratulate this year's NAVTEQ Global LBS Challenge semifinalists who built their application on WHERE," said Matt Gross, General Manager, WHERE Developer Programs. "We believe that any creative location idea should move quickly from conception to adoption across a range of consumer handsets. It's our top priority to help developers gain promotion, distribution, and a path to build a successful business."

For more information on the WHERE developer program, please visit http://developer.where.com.

For more information on the NAVTEQ Global LBS Challenge, visit www.LBSChallenge.com.


WHERE, a service of uLocate Communications, is a wireless application that provides people with a single point of access to the world's most comprehensive library of location based content. With WHERE, consumers can connect with the world around them and customize their experience by choosing which location based applications they want to use. Each of these applications, including options for local search, news, weather, events and friend finding, deliver contextual content based on a user's current location. For more information, please visit www.where.com.


uLocate Communications, Inc.
Dan Gilmartin, 617-502-3100
VP Marketing
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