Bruchsal, June 17, 2008
Map of the Month – June
GfK Office Supplies Potential for PCs in Germany
The "GfK Office Supplies Potential" study shows the demand for office furniture, office equipment, organizational supplies, telecommunications equipment and software throughout Germany.
The featured map depicting the demand for PCs at the level of German counties and greater metropolitan areas reveals that the federal state of North Rhein-Westphalia is a real hot spot.
This is due mostly to its heavy concentration of businesses. The German capital Berlin as well as Hamburg, Hanover and the regions around Heidelberg and Stuttgart in the South also feature a high sales potential for PC-related products according to this study by GfK GeoMarketing.
The "GfK Office Supplies Potential" study is updated annually, providing the latest information on sales potential down to the level of German municipalities and postcode areas. This GfK dataset helps distributors, manufacturers and service providers for office-related products plan new locations and external sales activities in a targeted manner, allowing for an objective assessment of demand for these office-related product lines.
Download the map in high-resolution TIFF format (14.8 x 21 cm) at
www.gfk-geomarketing.com/press/pom/zip/0608_office_supplies_PC.zip (approx. 3 MB)
All illustrations may be freely distributed and reproduced provided that the following attribution is included: "Illustration: GfK GeoMarketing".
Further illustrations can be found in the press section at:
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:
- Consultancy and reports
- Market data
- Digital maps
- RegioGraph and DISTRICT geomarketing software solutions
The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approx. 9,000 employees, with operations in more than 100 countries.
More information on GfK GeoMarketing:
Responsible for content and press inquiries:
Tel. +49 (0)7251 9295 270
Fax +49 (0)7251 9295 290