HERNDON, Va.—(BUSINESS WIRE)—August 28, 2008—
WiMAX mobile broadband customers can
have information customized for their locations and personalized to
their needs with new Sprint (NYSE:S) ecosystem agreements that help
pioneer subscriber location services.
Sprint is building a WiMAX high-speed mobile data network which will
debut commercially in Baltimore this September. Other cities are
expected to receive service in the fourth quarter and beyond. “The
XOHM mobile broadband experience will be largely location-centric,”
explained Rick Robinson, vice president of XOHM Services. “We’re
creating a new dimension to online presence, making points of interest
near your current location easy to identify and access. This ‘geobrowsing’
effect provides location context and will give XOHM members a richer
personal broadband experience when they’re
Unique location and personalization capabilities will customize
information for the user at home, at work or places in between.
Customers with WiMAX-capable devices such as laptops and other portable
devices will have location-based information at their fingertips, easily
finding businesses, entertainment or events and quickly checking weather
and traffic to get there. They can search for interests, see results
plotted on a map, acquire detailed information, get directions and
assemble friends conveniently while mobile.
The location-enabled mobile experience will span a range of devices such
as laptops, mobile Internet devices, media players, cameras and car
navigation. XOHM is enabling web services application programming
interfaces (APIs) so a broad collection of service developers and device
partners can use location to offer increased utility for XOHM members.
XOHM will offer these location capabilities with a corresponding privacy
policy to make sure XOHM members are informed about how XOHM will handle
their data. At launch, a XOHM portal will offer location-based content
from leading brands including:
uLocate Communications Inc. of Boston, Mass. the primary
partner in building XOHM’s location enabled
mobile experience, is providing its WHERE™
platform and leading friend finding application Buddy Beacon®
to connect XOHM customers with their favorite people, places and
things. Through WHERE, XOHM users will have access to local
information including restaurant reviews, news, events, weather and
much more. Select launch partners on the WHERE platform include Yelp,
Eventful, Topix, NAVTEQ and Accuweather.
Yelp Inc. of San Francisco, Calif., the leading Web site for
local business reviews, provides relevant user reviews and ratings for
anything local, from restaurants to doctors and more. The reviews can
be searched and sorted by category or shown in a map view, with access
to Yelp.com for details on any of the three million local reviews.
Eventful Inc. of San Diego, Calif., will provide users with
listings of local events displayed in a map view. Customers can select
sub-categories of interest, search for events and click through to
Eventful.com to get more event information and purchase tickets.
Topix LLC of Palo Alto, Calif., will provide local news based
on current location as a summary, with an option to read full stories
and others at its site.
NAVTEQ of Chicago, Ill., will offer XOHM customers NAVTEQ
Traffic™ real-time local traffic and
commuter updates with links to the Traffic.com®
Web site for additional detailed construction, incident and drive time
AccuWeather of State College, Penna., will provide three-day
forecasts based on users’ current
locations. An easy link to AccuWeather.com mobile Web site gives more
forecast details, radar/satellite images, and more.
Google Inc. of Mountain View, Calif., will contribute
industry-leading Local Search capability along with additional
features and functionality from Google Maps.
Openwave Systems Inc. of Redwood City, Calif. will provide
the location platform that enables XOHM partners to use location to
provide valuable services.
Autodesk Inc. of San Rafael, Calif., will provide a
standards-based interface and geospatial services, such as addresses,
ZIP code and city/state information, to enhance location within the
"By incorporating location and local content at such a fundamental level
Sprint is bringing something entirely new to the user experience," said
Greg Sterling founder of Sterling Market Intelligence and senior
analyst, Local Mobile Search. "And the ability of that experience to
travel with the user and automatically adapt to new locations is equally