Brickfish(R) Unveils Geo-Tracking Feature Enabling Marketers to Map Global Consumer-to-Brand Engagement in Real-Time

SAN DIEGO—(BUSINESS WIRE)—September 16, 2008— Brickfish®, the social media advertising network, today unveiled Geo View, the latest addition to its Viral Map technology, that displays real-time geographic positioning of consumers who engaged with specific brands through social media campaigns. Geo View will allow advertisers to determine where existing and potential consumers are concentrated geographically, enabling more targeted marketing efforts both on and offline.

Brickfish campaigns enable brand advertisers to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused UGC and then virally share the campaign and their content with their vast social networks via email, blogs, instant messaging and hundreds of social networks. Campaign participants interact with the brand campaign in a variety of ways -- creating, reviewing, sharing, voting upon, and watching brand-relevant content.

All of these brand engagements are tracked with Brickfishs patent-pending Viral Map technology which provides both a Web View and now a Geo View. The Web View shows how a brands campaign has virally spread across the Internet in real-time, identifying all Web sites where the campaign has been posted and total views on each. Geo View technology, which integrates the Google Map API, now enables advertisers and consumers to track brand engagements geographically as well and obtain detailed real-time data on where and what types of engagement are occurring by city, state, region and country. A satellite image is also available, enabling viewers to zoom out for a worldwide perspective or zoom in for city-level detail. An example of Brickfishs Viral Map technology can be seen here http://www.brickfish.com/fashion/Coach?tab=viralmap&cpn=fashion by clicking on the Web View or Geo View tabs.

We created Geo View to fill the gap marketers have faced with integrating online marketing efforts with offline tactics, said Brian Dunn, CEO of Brickfish. Geo View identifies with extreme precision where a brands most engaged consumers reside. This ability to track by geography the level of engagement and reach of a brands campaign has never been so precise. Combining this data with our detailed demographic data, brands can identify where their core consumers are concentrated and target those high interest markets to optimize their on- and offline marketing efforts.

The Brickfish social media advertising network is used by brands and agencies to launch authentic viral marketing campaigns that effectively aggregate hundreds of social networking sites into a new media channel for brands. Brickfish uses a unique Cost Per Engagement® (CPE®) model in which advertisers pay for relevant, meaningful consumer interactions with their brands campaigns. To date, Brickfish has generated over 100 million consumer engagements for some of the worlds premier brands, including Kodak, Intuit, Samsung, Nike, Qualcomm, ELLE, Universal, Givenchy, Coach, and more.

To view all campaigns, please visit www.Brickfish.com. For more information about Brickfish, visit www.Brickfish.com/Company.

About Brickfish

Brickfish is the leading social media advertising network that enables brand advertisers to engage their target audience where they live on the social web. Brands and advertising agencies use the Brickfish network to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused UGC and then virally share the campaign and their content with their vast social networks via email, blogs, IM and hundreds of social networks. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. Using Brickfishs unique Cost Per Engagement® (CPE®) pricing model, advertisers pay for these meaningful brand interactions. All brand engagements are tracked with our patent-pending Viral Map and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the web and geographically.

Brickfish has generated over 100 million brand engagements and launched more than 250 successful campaigns for some of the worlds premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face, Intuit, Qualcomm, and more. This highly viral, consumer-driven marketing approach has proven to be up to 10 times more effective than other online advertising methods.



Contact:

Brickfish
Rachel Kay, 619-867-7353
Email Contact




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