Lowrance(R) Introduces New Endura Series of Outdoor GPS Handhelds

Navigation Leader Unveils New Touch-Screen Devices with Full-Featured GPS Mapping for Outdoor Enthusiasts

TULSA, Okla., Jan. 26 /PRNewswire/ -- Lowrance(R), a world-leading brand in marine electronics and GPS navigational systems since 1957, announced today the introduction of its next-generation handheld GPS devices. The Lowrance Endura Series consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra -- the most powerful and complete out-of-box GPS experience available, the Safari -- the most versatile navigator for any outdoor experience, and the Outback -- setting a new standard in affordability and ease of use. Offering best-in-class pre-loaded and aftermarket map content, as well as compatibility with open community content, the Endura Series elevates GPS navigation to new heights.

"The Lowrance Endura Series of handheld GPS devices is the product line that outdoor enthusiasts have been waiting for," said Jens-Thomas Pietralla, president and CEO of Navico. "With detailed on-board mapping, tremendous expansion capabilities and access to community content, the easy to use Endura line is equally suited for hiking, mountain biking, hunting, fishing, backpacking and geocaching, as well as cycling, snowmobiling, off-roading, paddlesports and skiing."

Lowrance Endura devices offer a range of preloaded maps and provide a micro SD expansion slot supporting up to an additional 32GB of storage for mapping, pictures and MP3 audio files. The pre-loaded content includes Intermap's Accuterra(TM) mapping, extensive outdoor trail networks and Points of Interest, as well as the NAVTEQ(R) road network for the contiguous 48 states with an upgrade option on Sierra and Safari for full-featured turn-by-turn navigation. In addition, Lowrance offers a full range of optional mapping content including Fishing Hot Spots(R) and other national and international map content. Fully customizable, all three models accept many public domain files and community-based content such as GPX trails and general outdoor POI's.

Fully waterproof to the IPx7 standard (submersible), the compact Endura Series offers a comfortable grip and robust housing with rubberized armoring. The devices measure 5.1-inch high x 2.3-inch wide x 1.1-inch deep (130 mm x 60 mm x 31 mm) and weigh a scant 5.8 ounces (165 grams) without two AA batteries. The handheld devices include a high-resolution 2.7-inch (6.8 cm) color touch-screen display, mini-USB port for power and data cables, and two reinforced attachment loops. All models in the Endura line are protected by a one-year limited warranty.

Price & Availability:

The Lowrance Endura Series GPS Devices, Sierra, Safari and Outback have a suggested retail price of U.S. $549.99, $384.99 and $229.99, respectively, and will be available for purchase in May 2009 through authorized Lowrance dealers and distributors. For more information on the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura, or call 1.800.324.1356 in the USA or 1.800.661.3983 in Canada.

* The Lowrance Endura line consists of three innovative touch-screen GPS handhelds for the outdoor market: the flagship Sierra -- the most powerful and complete out-of-box GPS experience available, the Safari -- the most versatile navigator for any outdoor experience, and the Outback -- setting a new standard in affordability and ease of use.

AccuTerra is a GPS mapping product provided by Intermap Technologies

About Navico and Lowrance:

The Lowrance(R) brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world's largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G(R), Eagle(R), Lowrance(R), Northstar(R) and Simrad(R). www.navico.com - www.lowrance.com

Web site: http://www.lowrance.com/
http://www.navico.com/




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