WaveMarket to Enhance the Veriplace™ Location Aggregation Platform with Microsoft Virtual Earth

EMERYVILLE, Calif.—(BUSINESS WIRE)—February 2, 2009— WaveMarket ( www.wavemarket.com), a leader in mobile location-based services and platforms, today announced a multi-year collaboration to enhance the WaveMarket Veriplace™ platform with Microsoft Virtual Earth technology. Veriplace™, WaveMarket’s open location and privacy platform, is the first location aggregation platform in North America, offering third party developers live access to the location data of mobile users. The Veriplace™ platform empowers end users with rich privacy controls, ensuring that location data is never shared without a user’s permission.

“Veriplace™ unlocks the huge potential of LBS for application developers because it provides a safe way for carriers to release location data,” said Tasso Roumeliotis, WaveMarket’s CEO. “We’re thrilled to collaborate with Microsoft Virtual Earth to offer our developers powerful mapping, routing, and geocoding functionality for their location-aware applications.”

“WaveMarket is a proven leader in mobile location-based services. We’re pleased to offer our mapping partners rich mobile location-aware opportunities by leveraging WaveMarket’s Veriplace™ location aggregation platform,” said Chris Sampson, director of Virtual Earth at Microsoft Corp. “The pairing of the Microsoft Virtual Earth platform with WaveMarket’s Veriplace™ Location Aggregation platform offers web, WAP, and mobile application developers a very powerful toolset for building location-aware applications.”

Already available on Sprint, the Veriplace™ Location Aggregation platform will soon offer location connectivity to a number of carriers globally. Developers can sign up for trial access to Veriplace™ at the Developer website, http://developer.wavemarket.com/.

In addition to enhancing the dynamic functionality of the Veriplace location platform for mobile developers interested in accessing location, this collaboration brings the latest Virtual Earth mapping technologies to WaveMarket’s Family Locator commercial deployments. The WaveMarket Family Locator powers leading family-tracking solutions on Sprint Nextel, Alltel, Bell Mobility, and other global tier one mobile carriers.

About WaveMarket

WaveMarket Inc., headquartered in Emeryville, Calif., is a world leader in mobile location-based platform and services, offering a software product suite that includes both white-label application solutions and its industry-leading location aggregation platform, Veriplace™. With more than a half-dozen commercial deployments in the United States, Canada, and Latin America, WaveMarket’s white-label solutions include its industry-leading family finder, search, and asset tracker, and the Veriplace™ Location Aggregation Platform, which provides powerful privacy and security systems to allow carriers to offer 3rd party developers location access without having to certify each application on a case-by-base basis. WaveMarket’s mobile platform components include turn-by-turn navigation, mobile social networking and dynamic tiled mapping, all designed to be commercially deployed with partner brands such as the WaveMarket-designed and engineered Ask Mobile GPS. Marketing to brands and mobile carriers in the United States, Europe and Asia, WaveMarket's customers include top tier North American carriers Sprint Nextel, Alltel, Bell Mobility, Aliant and MTS Allstream, Vivo in Brazil, and SK Telecom, South Korea's leading wireless carrier. Founded in 2000, the company is financed by a group that includes Draper Fisher Jurvetson, QUALCOMM Ventures, BlueRun Ventures (formerly Nokia Venture Partners), Intel Capital, and Mitsui Ventures. For more information, visit http://www.wavemarket.com.



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