Tele Atlas LBS Innovators Series Reveals Nulaz and Rummble as Winners of “LBS-Out the Box” Contest

BARCELONA, Spain—(BUSINESS WIRE)—February 15, 2009— Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, revealed the winners in the inaugural Tele Atlas LBS Innovators Series “LBS-Out the Box” contest as Nulaz in the “Market Ready” category and Rummble in the “Disruptive Innovation” category.

“LBS – Out the Box” is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry. In the inaugural “Out The Box” contest, semi-finalists were judged based on commercial viability and innovative use of maps in the application in two categories: Market Ready, which includes commercially-ready LBS applications targeted at consumers, and Disruption Innovation, which includes location-enhanced solutions designed to push the boundaries in the LBS market.

The Winning Applications
As the winners, Nulaz and Rummble will each be awarded €20,000 in cash and a license to use Tele Atlas map data valued at €25,000. Both Nulaz and Rummble will showcase their applications in the Tele Atlas stand at Mobile World Congress 2009 in Barcelona (Hall 8, Booth C118). Notably, the winners were selected by a judging panel that included representatives from 3, Google, Orange Partner and Sony Ericsson.

Nulaz is a Web 2.0 service for the mobile phone and Internet that combines location-based information with social networking tools. Nulaz provides information to users about what is happening around them.

Michiel Munneke, Nulaz CEO said, “Tele Atlas digital maps have been a building block of our service ever since we started and we have been building a social landscape leveraging this map content. It was a great challenge for us to participate in this competition and we are proud to be the winner amongst so many good applications.”

Rummble is a location-based discovery tool and social search platform designed to enable consumers to find people and places nearby based on their individual preferences.

“We believe that mobile services should make life easier, not harder, for users. We want to use maps in a more intelligent way than simply plotting locations. Often with a list of places, users see the distance but not the direction of a place near them; they're expected to work this out themselves by matching the list to icons on a map,” said Andrew J. Scott, Rummble CEO. “With Rummble’s Neighborhood View™ we tell users in which direction clusters of interesting content are. Rummble then tracks the user on the map to the destinations, like a digital compass – so using accurate map content from Tele Atlas is vital to the application.”

Semi-finalists Commandro, MobGeo, Texperts and Webwag will be awarded prizes of €8,000 in cash. Notably, finalists and winners in previous Tele Atlas LBS Innovators Series programs – such as GPShopper, loopt, Pongr and Socialight in North America – have leveraged their success to launch commercial location-based solutions.

The Tele Atlas LBS Innovators Series features industry events and competitions including the new LBS-Out the Box contest, Maps in Apps contest, and Tele Atlas LBS Innovators Series held at the Wireless Innovations Conference and Mobile Technology Summit produced by Dow Jones VentureWire. More information on the programs, including details for submitting applications, is available at: http://www.lbsseries.com.

To hear from Simon Glassman and Darren Koenig, Tele Atlas Wireless Market Directors, on wireless trends and LBS application market, download the two new episodes of the Tele Atlas Digital Mapping Podcast Series titled, “The LBS Innovators Series and What Today’s Developer Should Know,”and ”Mapping What’s Next for the Wireless Realm,” visit www.teleatlaspresskit.com.

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has offices in 24 countries around the world. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.

Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.



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