Momentum for Urban Mapping Neighborhood Database Continues

SAN FRANCISCO, CA -- (MARKET WIRE) -- Feb 18, 2009 -- Urban Mapping, Inc. (UMI) the leading provider of location-rich content for interactive applications, today announced the latest users of its URBANWARE™ Neighborhood database., Eventective and join Urban Mapping's broad range of customers, which includes all the major portals, map platform providers and Internet Yellow Pages providers, including Google, Yahoo!, MapQuest and AT&T's The new companies are integrating neighborhood boundary data from Urban Mapping's database, which is comprised of more than 75,000 neighborhoods in North America and Europe corresponding to more than 2,700 cities and towns.

"Neighborhood data is becoming integral to interactive search applications where users are looking for precise, location-relevant information," stated Ian White, CEO of Urban Mapping. "The continued success of our neighborhood product is due to the fact that we organize this informal data in a way that's practical to use and simple to obtain. We're excited to be working with the customers we've announced today and will be revealing other new customers in the very near future."

Urban Mapping's URBANWARE Neighborhoods is the most comprehensive database of neighborhood boundaries available, enabling increased relevance for users and improved geotargeting for advertisers across a variety of mobile and desktop applications in local search, mapping, real estate, yellow pages and other interactive applications. The database uses a patent-pending data model to define boundaries in a way that accounts for the informal nature of how most neighborhoods are established over time. is a leading social media apartment Web site distinguished by its "live for fun" community experience, proprietary lifestyle matching and local living guides that help renters find their perfect place to live. According to Larry Cotter, president of, "Urban Mapping's neighborhood data is critical to our local, social media strategy. The UMI neighborhood data has enabled us to produce regional apartment guides that present local information in a manner that is consistent with the way people view the cities where they live." More information about can be found on the Web at

Eventective, a leader in the online meeting and event planning industry, relies on Urban Mapping to provide neighborhood data for the more than 140,000 event venues currently profiled on its site. "Presenting neighborhood data to our users strengthens our reputation for understanding the local markets for which we provide event planning services," stated Derrick Morin, CTO of Eventective. "Additionally, we were extremely pleased with how quickly and easily we integrated the data using Urban Mapping's API." To learn more about Eventective, go to is an Internet community that helps small- to mid-sized businesses be found locally on the Web. " strives to provide rich content for each of its business listings and enable its users to perform highly relevant local searches," said Jon Seymour, co-founder of "We're in the process of implementing Urban Mapping's data in order to enable more powerful local search capabilities by specific neighborhood. This will create a win-win situation for both our business partners and those searching on our site." For more information about visit

Urban Mapping's collection of neighborhood boundary information is compiled using thousands of primary sources, drawing on real estate, tourism, retail and hospitality industries. By geographically encoding boundaries of thousands of neighborhoods, Urban Mapping provides precise latitude and longitude points for every neighborhood.

About Urban Mapping, Inc.

Urban Mapping's location-rich URBANWARE products enhance the value of local content for interactive applications. The company's flagship product, URBANWARE Neighborhoods, is a database of informal space and is used by all major portals, map platforms and Internet yellow page publishers, including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's, MapQuest and AT&T's Urban Mapping also offers databases of mass transit systems and off-street parking lots, as well as a novel geotargeting solution focused on the needs of local search. For more information about Urban Mapping, visit or call 415.946.8170.

Urban Mapping and URBANWARE are trademarks of Urban Mapping, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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