Map of the Month - March
Europe-wide comparison: Share of purchasing power devoted to
This month's map reveals the share of purchasing power devoted to retail point-of-sale (POS) expenditures (data source and illustration: GfK GeoMarketing).
While Spanish, Polish and Turkish shoppers spent between 35 to 56 percent of their net income in retail venues prior to the current economic downturn, the notoriously frugal German consumers devoted only around a third of their disposable income to this area. Therefore, only around 28 percent of Germans' purchasing power went toward retail expenditures in 2007. Due to this already modest level of spending, GfK GeoMarketing's “GfK POS Turnover for the Retail Trade 2009” study does not anticipate a major decline in Germany's retail turnover volume even amidst the current economic crisis.
For more information on the study "GfK POS Turnover 2009, Germany",
access the February 10, 2009 press release at
Download the map in high-resolution *.tif format (21 x 14.8 cm)
here (approx. 0.6 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Its services include:
- Consultancy and reports
- Market data
- Digital maps
- RegioGraph and DISTRICT geomarketing software solutions
The company is a subsidiary of the international GfK network. Ranked among the world’s top 5 market research organizations, the GfK Group consists of 115 subsidiaries and approximately 10,000 employees, with operations in more than 100 countries.
More information on GfK GeoMarketing:
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