Pictometry Recognized by American Cancer Society for Providing Unique Support to Road to Recovery Program

Rochester, NY - April 14, 2009 - The American Cancer Society of New York and New Jersey recently honored Pictometry International Corp. with recognition for its innovative support of the Society’s nationally recognized Road to Recovery Program. The program links volunteers with local cancer patients needing a ride to and from treatment.

Last year, Pictometry began an effort to encourage its employees to become Road to Recovery volunteers. The company recruited and trained employees and schedules and reimburses them for time and mileage. Employee volunteers are currently making daily trips to help three “adopted” three cancer patients in the Rochester area by picking them up at their home, taking them to their appointments, waiting at the appointment and then returning them home.

“We are thankful for Pictometry’s efforts and hope other businesses will consider helping us address our serious need for drivers, especially during these tough economic times,” said Mark Cronin, regional vice president of the American Cancer Society. “The volunteers are literally fighting cancer from behind the wheel. It’s an important way businesses can make a difference in someone else’s life.”

“In our country today, we need to take advantage of opportunities that help people in direct and personal ways,” said Dick Kaplan, Pictometry’s President and CEO. “Our participation in Road to Recovery helps our employees and our company as much as it helps the patients we transport to treatment appointments. It is my hope that other companies will take advantage of opportunities like this and truly make a difference by helping those in need.”

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 50 million digital aerial images in over 600 counties in the United States covering over 70 percent of the United States population. Using its proprietary imaging process, Pictometry® captures geo-referenced, high-resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) Intelligent Images®, within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications, offering nontraditional software solutions to aerial imaging needs. Pictometry’s imagery and software enables users to “See Everywhere, Measure Anything, Plan Everything”® using a patented digital information system. Pictometry has its headquarters in Rochester, NY and an office in Europe. Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit www.pictometry.com.


Tami Bacon
Public Relations Manager
Tel.: 585-487-1488
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