NAVTEQ Works With SIGSA in Launch of Online GPS Device Store Aimed at Mexican Consumers features wide range of Garmin GPS products including PNDs

CHICAGO, May 20 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world, announced its collaboration with SIGSA (Sistemas de Informacion Geografica S.A. de C.V.), a leading distributor of GIS solutions and ESRI software in Mexico, in the launch of an online web store ( which offers Garmin branded GPS devices and products aimed specifically for the Mexican market.

SIGSA is a premium distributor of Garmin recreational and navigation devices in Mexico, and represents SIGSA's first direct-to-consumer venture. The site features high-quality products from Garmin including PNDs, handheld recreational devices, accessories and digital map CD-ROMs featuring NAVTEQ(R) map data. SIGSA also plans to open two brick and mortar stores in Mexico City by end of May 2009.

Garmin PNDs are powered by NAVTEQ digital maps. The NAVTEQ map of Mexico includes 2,454 cities, more than 450,000 km of roads and 31 states including the Distrito Federal. In addition to road network coverage, the Mexico map contains a full set of features including more than 59,000 points of interest (POIs) such as restaurants, hotels, gas stations and banks enabling users to select their destination either by address or the POI listing.

"As the first and only comprehensive, navigable map supplier to PNDs in Mexico, we are pleased to collaborate with premium GPS distributors such as SIGSA in this effort to develop new channels in Mexico," stated Jim Dineen, director and general manager--Latin America, NAVTEQ. "We believe that SIGSA's online store and brick-and-mortar presence will provide customers with the opportunity to easily and effectively purchase Garmin premium branded GPS products in Mexico."

"The GPS navigation market in Mexico is poised for rapid growth and we are thrilled to be able to offer consumers premium Garmin products at competitive prices through our new site and soon, through our new stores," stated Jaime Pinzon, GPS project manager--SIGSA. "NAVTEQ has been invaluable in providing their knowledge throughout the process and in helping us expand our sales channels."


SIGSA is the Mexican company leading geospatial business process for IT and GIS implementation. SIGSA is recognized as one of the biggest private company in Latin America with high expertise and strong knowledge in GPS data collection, internet systems development and specialized GIS/RS/GPS training. Established in 1980 in Mexico City, SIGSA is Garmin distributor in Mexico since 1993.


NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices in 39 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.


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