PALO ALTO, Calif., May 26, 2009 – HP, together with the Institute for Advanced Architecture of Catalonia (IaaC) today announced a global architectural design contest aimed at emerging and professional architects and designers.
Under the theme of “Self-sufficient Cities,” the third annual International Architecture Contest emphasizes the importance of innovation for future environments. A jury of prominent leaders throughout the globe including representatives of world cities, architecture schools, top architects and engineers in addition to jurors from HP and the IaaC, will look for compelling innovations that reflect the ecological and technological needs of our future.
“We are pleased to collaborate with the IaaC through this contest and allow architects, urbanists and designers from around the world the chance to express their passion and bring sustainable development to the forefront,” said Kelly Tan, vice president of marketing, Graphics Solutions Business, Imaging and Printing Group, HP. “HP is dedicated to providing solutions that help large firms and independent professionals in the technical industry redefine the future of design, help bring their visions to life and enhance their work by leveraging HP’s large format printing and imaging technology.”
To the contest winners, HP will provide the HP Designjet T Series printers to produce high quality renderings and plans, both essential to gain new customers as well as directing construction contractors. In addition, HP will involve its extensive network of print service providers to assist participants with design development. Two grand prize winners will receive scholarships valued at €12,500 for a one year Masters program in Advanced Architecture offered by IaaC. In addition, the winners also receive a cash award of €3,000 for the winner, €2,000 for the second place and €1,000 for third place.
From May 25th to September 28th, participants will be able to submit their “Self-sufficient Cities” designs for Barcelona and cities throughout the world via the IaaC web site at:
http://www.advancedarchitecturecontest.org. The three finalists and overall winner will be announced in November 2010.
The IaaC is a latest-generation education and research center with a focus on defining new models of habitat for the 21st century. The IaaC acts as a network to which specialists from a variety of disciplines (ecologists, anthropologists, engineers, computer programmers, artists, sociologists and others) interact with architects in the attaining of knowledge and skills with which to develop advanced architecture. The Institute uses cutting-edge technologies to design and produce prototypes of self-sufficient habitats and works closely with other nodes of knowledge in various cities around the world, as well as participating in the Fab Lab network, effectively furthering our understanding of different realities and acting globally.
HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at
This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.
----- This email is intended only for the person or entity to which it is addressed and may contain information that is privileged, confidential or otherwise protected from disclosure. Dissemination, distribution or copying of this e-mail or the information herein by anyone other than the intended recipient, or an employee or agent responsible for delivering the message to the intended recipient, is prohibited. If you have received this e-mail in error or would like not to receive future emails from Porter Novelli, please immediately notify us by forwarding this email to