amAze Ad-Funded Mobile GPS Navigation Is Launched in Portugal by Optimus

LISBON, Portugal, Aug. 11 /PRNewswire/ -- LocatioNet Systems Ltd. has announced today that it has teamed up with Portuguese mobile operator Optimus and local partner Digital Minds to launch the "amAze" service in Portugal.

amAze is an off-board GPS navigation service. It will be offered to the Optimus users in Portugal as a free ad-funded service.

amAze is a field-proven GPS navigation service designed to work on mass-market mobile phones. It offers full navigation options as well as mapping, local search, weather, speed traps alerts, traffic and more. The service is compatible with all mass market Java phones as well as Windows Mobile phones. It will soon support also the Android and iPhone platforms. The service was very successfully launched by several mobile operators around the world.

"We are very happy about this collaboration," said Nuno Lopes Gama, Head of Mobile Internet and Data Services of Optimus. "We believe that amAze is the right service offered to our customers under the right business model. This is the kind of service with a perfect fit with some form of ad-funded, ad-sponsored or freemium model. This will drive adoption, creating value for our customers, advertisers and Optimus."

"We are excited to be launching amAze with Optimus," said Ofer Tziperman, President of LocatioNet. "It has proven to be a daily useful application for customers and a great platform for advertisers who wish to reach out to them. The unique ad-funded business model opens up some new exciting opportunities across the value chain."

amAze is a unique platform for advertisers. It offers good exposure to advertising campaigns with an unmatched number of options for users to act upon the advertising messages.

The service can also present ads based on the user's current location, which adds an important relevancy factor and a higher click-through rate.

To learn more about the service visit:


About Optimus

Since its beginning in 1998, Optimus has grown in a regular manner within the Portuguese market, providing its clients with high-quality services and mobile phones.

Optimus is the sole mobile communications company in the world to have won three consecutive GSM Awards, a distinction that reinforces its international recognition.

This operator has also won important awards in Portugal. Its technological excellence was also recognized by the Portuguese Communications Institute, according to the results of a study carried out by the quality regulator sector for mobile networks in Portugal.

For its constant launch of new products and services in the Portuguese market - mobile portals, SMS news services, entertainment services, UMTS, GPRS services and 3.5G technologies, Optimus is also the leader regarding the use of new technologies.

For further information, please visit

About LocatioNet

With a track record of over 18 years in the field of location-based services, LocatioNet is best positioned to redefine the navigation and local search market. The amAze service is based on LocatioNet's Patented LBS middleware, best-of-its-kind GIS engine and advanced client-server technology. amAze is provided as a fully hosted and white labeled service to mobile carriers, yellow pages vendors and other large brands and content providers.


    Ms. Tzvia Pollack
    Tel: +972-9-8856451

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SOURCE LocatioNet Systems Ltd.

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