Map of the Month - August
Worldwide water footprints
This month's map displays the water footprint per inhabitant of the world's nations, created with the geomarketing software RegioGraph. The data was obtained from the Water Footprint Organization (
www.waterfootprint.org), a research institute based in the Netherlands. In collaboration with Delft University (Netherlands), the WWF and the United Nations' "Institute for Water Education", the Water Footprint Organization studies the worldwide usage of water resources.
Dark colors are used to indicate a water usage level that exceeds the worldwide average of 1,240 cubic meters per person per year. According to the Water Footprint Organization, China has an annual per capita water usage of only 700 cubic meters, while the USA expends five times as much: around 2,500 cubic meters. Many European countries have some of the world's highest water consumption levels.
High water consumption is often linked to the export of agricultural good – for example, in Germany this accounts for 53 percent of the nation's water footprint.
The Water Footprint Organization defines the "water footprint" of a nation as follows: The water footprint varies significantly from nation to nation and is influenced by the population's usage level, climatic conditions and water usage practices in regions in which consumer goods are manufactured. Not all goods used within a given country are manufactured in that country. Consequently, a nation's water footprint consists of two components: the use of domestic water resources as well as the resources of other nations (from which products are imported).
Download the map in high-resolution *.tif format (14.8 x 8.6 cm)
here (approx. 0.5 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.
- Consultancy and reports
- Market data
- Digital maps
- Geomarketing software RegioGraph
The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.
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