GfK GeoMarketing Map of the Month - September

GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
Bruchsal, September 10, 2009  

Map of the Month - September

Sales-area productivity in Europe

This month’s map compares the average per capita sales area productivity in Europe (data source and illustration: GfK GeoMarketing).

Sales-area productivity in Europe - GfK GeoMarketing

GfK GeoMarketing real estate consultants regularly evaluate retail location criteria such as overall turnover, available rental floor space and yield per area through hundreds of annual on-site location and real estate appraisals. The resulting data reveal that while Austria, the Netherlands and Germany are top when it comes to per capita sales area, they rank in the lower third of western and northern European nations with regard to sales-area productivity.

"The turnover performance of Europe's retail branches and forms varies significantly from country to country," explains GfK retail expert Olaf Petersen. "These differences cannot be fully understood by simply looking at each country's overall level of retail success. For example, the cost structures (with regard to personnel and retail space rental volumes) and product lines in Norway and Romania show very pronounced differences.”

“In comparing national sales-area productivity performance, it is clear that achieving good turnover results in densely occupied markets such as Germany, Austria and the Netherlands requires a significantly higher degree of location planning and investment. Attractive and strategically located retail offerings are prerequisites for success in these markets. In contrast to England and France with their dominant shopping metropolises of London and Paris," continues Petersen, "retailers in more evenly dispersed retail markets such as that of Germany must pay particular attention to the density and cohesion of their branch networks."

Download the map in high-resolution *.tif format (14.8 x 10.5 cm) here (approx. 0.3 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:


Subscription services

Would you like for a colleague to receive our Map of the Month mailings? Or perhaps you’d like to change your e-mail address? If so, please contact us at Also, let us know if there’s a particular theme for which you’d like us to prepare a map.


Responsible for content and press inquiries:

Cornelia Lichtner
Public Relations
Tel. +49 (0)7251 9295270
Fax +49 (0)7251 9295290

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

Review Article Be the first to review this article

Featured Video
Assoc Geographic Info Analyst for North Central Texas Council of Governments NCTCOG at Arlington, Texas
Geospatial Software QA Engineer for Applied Research Associates, Inc at Albuquerque, North Carolina
Upcoming Events
GeoBuiz Summit 2019 at Hotel Intercontinental, 888 Howard St San Francisco CA - Jan 14 - 15, 2019
PrecisionAg Vision Conference 2019 at Hyatt Regency Lake Washington Seattle WA - Jan 15 - 16, 2019
Defence Geospatial Intelligence (DGI) 2019 at Royal Lancaster London London United Kingdom - Jan 28 - 30, 2019
International LiDAR Mapping Forum 2019 at Hyatt Regency Denver Colorado Convention Center, 650 15th Street Denver CO - Jan 28 - 30, 2019
Penn State

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise