GfK GeoMarketing Map of the Month - December


GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
Bruchsal, December 10, 2009  

Map of the Month - December

GfK Purchasing Power Europe 2009 / 2010

This month's map from GfK GeoMarketing illustrates the Europeans' average purchasing power or consumer potential for 2009 / 2010 at the level of 2-digit postcodes. GfK GeoMarketing has just published its annual update of the study "GfK Purchasing Power Europe", which measures the regional avaible incomes of the population of each municipality and postcode area in Europe
(Source: GfK GeoMarketing)

GfK Purchasing Power Europe 2009 / 2010 - GfK GeoMarketing

Europeans have approximately 8 trillion (8 million millions) euros of income available for consumer purchases in 2009. This figure includes government pay-outs such as unemployment benefit, child benefit and pensions. This corresponds to an average purchasing power of €11,699 per inhabitant for the 41 countries under review. Purchasing power levels vary significantly according to region. For example, Norwegians enjoy a per capita income of €20,535, while Bulgarians command on average only €2,850 per person. The east-west divide remains clearly discernible: Efforts among central and eastern European countries to close the gap between themselves and Western Europe markedly decelerated in 2009 due to the economic downturn. The ranking sequence of countries in Western Europe has also changed. For example, Slovenia now outpaces Portugal with a per capita purchasing power of approximately €10,060. Despite the improvement, this figure still lies €1,600 below the European average.

About the study
Purchasing power is a measure of per capita disposable income (including any received state benefits) after the deduction of taxes. The study indicates annual per person purchasing power levels in euros and as an index value. GfK purchasing power figures reflect the nominal disposable income, meaning that the values have not been adjusted for inflation. The study draws on statistics on income and tax levels, government benefits and forecasts by economic institutes. The GfK purchasing power study does not take into account regional cost-of-living variations or recurring monthly deductions from disposable income such as rent, mortgage payments and contributions to private retirement funds and insurance policies. GfK GeoMarketing also provides additional studies examining the Purchasing Power available for retail as well as the actual regional retail turnover.

Additional information on GfK Purchasing Power Europe can be found at

Download the map in high-resolution *.tif format (21 x 14.7 cm) here (approx. 2 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

Additional illustrations can be found in our online press section at


About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

  • Consultancy and reports Consultancy and reports
  • Market data Market data
  • Digital maps Digital maps
  • RegioGraph Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:

Review Article
For more discussions, follow this link …


Featured Video
Product Manager for CHA Consulting, Inc. at Boston, Massachusetts
Software Developer for CHA Consulting, Inc. at Norwell, Massachusetts
Geospatial Analyst/Programmer for LANDIQ at Sacramento, California
Mid-Level Mechanical Engineer for Kiewit at lenexa, Kansas
Senior Structural Engineer for Wiss,Janney, Estner Assoicates, Inc at houston, Texas
Mechanical Engineer for Allen & Shariff Corporation at Pittsburgh, Pennsylvania
Upcoming Events
GITA Pacific Northwest Annual Conference at Mukilteo WA - Apr 23 - 24, 2018
FME World Tour 2018 at Frankfurt Germany - Apr 24, 2018
FME World Tour 2018 at Dortmund Germany - Apr 25, 2018
Canon: oce crystalPoint
Teledyne Optech

Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation TechJobsCafe - Technical Jobs and Resumes  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise