Map of the Month - January
GfK Purchasing Power Germany 2010
This month's map from GfK GeoMarketing illustrates the Germans`average purchasing power or consumer potential for 2010 at the level of urban und rural districts (Source: GfK GeoMarketing).
GfK GeoMarketing calculates regional purchasing power data annually, Europe-wide. Purchasing power measures the net disposable income of the population including national benefits such as unemployment benefit, child benefit and pensions. Germans will have a purchasing power totaling around € 1,550.2 billion in 2010. On average, Germans will have € 18,904 per capita per year to spend on the costs of living and consumption. The study also shows that there are major differences in the level of purchasing power between the various regions in Germany.
More results from the study can be found in our
press release from December 14, 2009.
Additional information on GfK Purchasing Power can be found at
Download the map in high-resolution *.tif format (21 x 29 cm)
here (approx. 8 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.
- Consultancy and reports
- Market data
- Digital maps
- Geomarketing software RegioGraph
The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.
More information on GfK GeoMarketing: