ESRI Challenges Geodevelopers in API Mashup Competition

Innovative Entries Can Win Prizes Totaling $20,000

Redlands, California — January 25, 2010 — With the theme Map Your App, ESRI’s 2010 Mashup Challenge invites members of the geodeveloper community to stretch their imaginations, test their technical skills, and develop creative geospatial Web applications.

The guidelines are simple: construct a mashup using ESRI’s ArcGIS online content and Web APIs, publish the related URL, shoot a video describing the application, and post it on YouTube.

The first-place entry will take home $10,000; second place will win $5,000; and third and fourth places will get $2,500 each. Judges will base their selections on uniqueness, utility, user experience, and analytic process.

“We are looking for applications that depict more than just points on a map,” says Michael Gould, ESRI’s director of education for industry solutions. “Online GIS is a decision-making tool and its analytic capabilities are fundamental to that process. This competition invites the world to connect new and innovative content and services to active maps.”

The deadline for submission is March 5, 2010. Additional information and details concerning the application process can be found on the ESRI 2010 Mashup Challenge Web page:

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at


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